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盡。 another, concern about fraud, which poses the biggest threat to online trade. But as long as the inter continues to deliver price and product information quickly, cheaply and securely, emerce will continue to 哈爾濱商業(yè)大學 5 grow. Increasingly, panies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to bee as perfect as it gets. 哈爾濱商業(yè)大學 1 電子商務介紹 Efraim Turban, David King 1 一個完善的市場 Paul Markillie 說“電子商務是時代的來臨,而不是在這樣的泡沫年得預測。 it is also the way the makes it easy for them to be fickle. If they do not like a website, they swiftly move on. “The web is the most selfish environment in the world,” says 哈爾濱商業(yè)大學 4 Daniel Rosensweig, chief operating officer of Yahoo! “People want to use the inter whenever they want, how they want and for whatever they want.” Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. The first thing they want is to bee better informed about products and prices. “We operate our business on that belief,” says Jeff Bezos, Amazon’s chief executive. Amazon became famous for books, but long ago branched out into selling lots of other things too。 哈爾濱商業(yè)大學 1 樣例 Introduction to ECommerce Efraim Turban, David King 1 A perfect market Emerce is ing of age, says Paul Markillie, but not in the way predicted in the bubble years. WHEN the technology bubble burst in 2021, the crazy valuations for online panies vanished with it, and many businesses folded. The survivors plugged on as best they could, encouraged by the growing number of inter users. Now valuations are rising again and some of the dots are making real profits, but the business world has bee much more cautious about the inter’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, i