【正文】 想要的請聯(lián)系1589505898Building up the IPM Network/SupportrCorporateCentreBusinessGroupCompanyIPM ChampionUISACMilanIPM OperationCentre LondonIT ContactIT Contact(180)IPM Champion(180 。想要的請聯(lián)系1589505898TOOLBOXThe concept of Toolbox is easy access to factual marketing, technical, and mercial information on products that have been successful in at least one country and are remended by the Category SVP for consideration elsewhere.Toolbox is anised by Category and within HPC there is a Toolbox for Deo, Hair, Household, Laundry, Oral and Skin PW. 71本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898Demo Portfolio Graphics69本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898C/T matrix simpleConsumer Value PerceptionEnabling TechnologyBaseIncrementalRadicalNext generationNew Core ProductNew Benefit Improvement Variant No ChangeBrand supportDerivativePlatformBreakthroughMarket GrowthShare GrowthProfit67本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898C/T matrix project types? Breakthrough– first to market, new core product– sustainable dominance– high risk ? Platform– superior products, increased share– sustainable segmentation– medium risk? Derivative– extension to existing products– distinctive claims– low risk ? Brand support– minimal changes to maintain image– perhaps catchup with petitors– tiny risk65本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898C/T matrix technology? Radical– first implementation of technology that sets a new category performance benchmark? Next Generation– Significant innovation leading to major enhancement in product performance and claim strength? Incremental– Improvement in current technology? Base– exploitation of technology that is freely available63本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898C/T Matrix? The CTM is used to:– Describe the strategic significance of individucal projects– Provides a perspective view on entire innovation portfolio? The characteristic dimensions for project positioning are:– Enabling Technologoy– Consumer Value Perception61本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898Capability phase and Launch Proposal? Complete product, process and packaging development including? Proven technology route? Patent protection? Claim substantiation? Refine all key mix elements and test final mix ? Refine mercial assessment? Install production capability? Evaluate final mix test results and build demand forecast? Plan launch support material? Prepare Launch Proposal? The brand mix is plete in all essentials, it is robust and is ready for launch.Tasks Criteria to pass Gate59本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898Ideas phase and Charters? Draft charter ? Refine concept from initial consumer evidence? Assess strategic fit? Assess fit with brand architecture? Assess business opportunity? Communicate idea ? Explore possible technology routes? Draw up resource plan for Feasibility ? Finalise the Charter? Idea has consumer merit? Idea is relevant to business strategy? There is some indication of how it might be done ? There are resources to explore it’s feasibilityTasks Criteria to pass Gate57本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898Why Funnels ?? Formalised project management process– allows projects to be defined, tracked and reviewed– discipline !!? Mutated/evolved to Unilever needs? Involves senior management at an early stage55本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898Funnel doing things right.Ideas Feasibility Capability LaunchPreparationRolloutProject 1Project 2 LAUNCHPostLaunchEvaluationCharterGateContractGateLaunchGateRolloutGate53本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898FOUR MAIN TOOLS: the Funnel Consumer Technology Matrix (CTM) eightquarter activity plan (8QAP) resource allocationInoplan Portfolio Graphics: 51本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898Senior Management toolenables instant viewing of a category/pany/regions innovation portfolio Unilever is for the first time transparent! Strategic planning Go/no go decisions Resource allocation Tracking of progress towards strategic goals Sharing real time knowledgeInoplan Portfolio: Who is it for?49本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898IPM Access Out of Standard AccessOutofStandard REQUEST... In addition to their Standard Access Rights, users may also request additional Out of Standard Access (. access privileges which fall outside the above policy) to other Portfolio databases and/or access levels. These requests are made by the Company IPM Champion to the relevant Access Owner(s). When approved by the Access Owner, these are known as Out of Standard Access Rights. 47本人有最新名師培訓視頻 6千集，管理文檔 8千份。InnopadThere is one database each for HPC and Foods. There are two access levels for this database:€ user user can create new ideas and view published ideas€ publisher user can publish ideas, from their pany, to the Unilever world.45本人有最新名師培訓視頻 6千集，管理文檔 8千份。ToolboxThere will be one database for each of the 17 categories (currently only available for HPC and Ice Cream categories) with two access levels:€ basic access basic product description€ full access full mix details44本人有最新名師培訓視頻 6千集，管理文檔 8千份。. Portfolio Access By Category (global portfolio) By Business Group: 3 levels: entire BG Portfolio category within a BG pany within the BG43本人有最新名師培訓視頻 6千集，管理文檔 8千份。想要的請聯(lián)系1589505898Teamwork Access Anyone Unilever employee can access a Teamwork BUT only see the projects they are working on.? There is one database for each Business Group/Category bination (. CAME/Laundry). This is where projects are created