【正文】
1 Why do good panies go bad?卓越企業(yè)為何盛極而衰? 2 Reality: Trapped by mitments 陷入 「 承諾」的陷阱 3 To succeed managers must make mitments 成功不墜 ——領(lǐng)導(dǎo)人必須做出承諾 4 How do managers mit? 承諾的類型 ? Invest 投資 (RD, acquisitions, advertising) ? Disinvest 撤資 (exit business, kill product) ? Promise publicly 公開保證 (earnings guidance, goal) ? Assert publicly公開主張 (define market, declare enemy) ? Fe partnerships 形成合作夥伴 (large investor, major customer) ? Personnel decisions 人事決策 (hire, fire, promote) ? Define metrics 界定衡量標(biāo)準(zhǔn) (success measures, pensation) 詳見本書 P54 5 What do managers mit to? 領(lǐng)導(dǎo)人做哪些承諾 ? 架構(gòu) FRAM ES價(jià)值 VALUES資源RESOUR CES關(guān)係RELATION SHIPS流程PROC ESSESWh at we s ee when welook at the world我們?nèi)绾慰创庠诟偁幁h(huán)境Enduring linksto externalstakehold ers andamo ng internal units長久連結(jié)利害關(guān)係人與內(nèi)部單位的環(huán)節(jié)Things we own thathelp us pete我們所擁有能幫助我們與人競爭的東西B elie fs that inspir e