產(chǎn)品服務(wù)和品牌戰(zhàn)略(參考版)
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【正文】 下午 4時(shí) 45分 59秒 下午 4時(shí) 45分 16:45: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專(zhuān)家告訴 。 2023年 2月 下午 4時(shí) 45分 :45February 1, 2023 ? 1業(yè)余生活要有意義，不要越軌。 :45:5916:45:59February 1, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 16:45:5916:45:5916:45Wednesday, February 1, 2023 ? 1知人者智，自知者明。 16:45:5916:45:5916:452/1/2023 4:45:59 PM ? 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 下午 4時(shí) 45分 59秒 下午 4時(shí) 45分 16:45: ? 楊柳散和風(fēng)，青山澹吾慮。 2023年 2月 下午 4時(shí) 45分 :45February 1, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 2023年 2月 1日星期三 下午 4時(shí) 45分 59秒 16:45: ? 1楚塞三湘接，荊門(mén)九派通。 16:45:5916:45:5916:45Wednesday, February 1, 2023 ? 1不知香積寺，數(shù)里入云峰。 16:45:5916:45:5916:452/1/2023 4:45:59 PM ? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 下午 4時(shí) 45分 59秒 下午 4時(shí) 45分 16:45: ? 沒(méi)有失敗，只有暫時(shí)停止成功！。 2023年 2月 下午 4時(shí) 45分 :45February 1, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 2023年 2月 1日星期三 下午 4時(shí) 45分 59秒 16:45: ? 1比不了得就不比，得不到的就不要。 16:45:5916:45:5916:45Wednesday, February 1, 2023 ? 1乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。 16:45:5916:45:5916:452/1/2023 4:45:59 PM ? 1以我獨(dú)沈久，愧君相見(jiàn)頻。Chapter 8 Product, Services, and Branding Strategy By Li Xuejia Objectives ? Define product and the major classifications of products and services ? Describe the decisions panies make regarding their individual products and services, product lines, and product mixes ? Discuss branding strategy the decisions panies make in building and managing their brands ? Identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require Major issues ?What is a product? ?Product and service decisions ?Branding strategy: building strong brands ?Service marketing What Is a Product? ? Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. ? Broadly defined, products include physical objects, services, events, persons, places, anizations, ideas, or mixes of these entities. Levels of Product and Services ? Core benefit: the core, problemsolving benefit or services ? Actual product: features, design, a quality level, a brand name, and packaging ? Augmented product: additional consumer services and benefits Product and Service Classification ? Consumer products ? Industrial products ? Broadly defined anizations, persons, places, and ideas Consumer Products ? Products and services bought by final consumers for personal consumption. ? Convenience products Shopping products Specialty products Unsought products Convenience Products ? Consumer products and services that the customer usually buys freque
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