經(jīng)濟(jì)管理類外文economyhoteldevelopmenttrendsinmainlandchina(參考版)
2024-08-18 01:09本頁(yè)面
【正文】 however, given the rapid growth of the lodging industry, the operation of hotel REITs is a direction in which the market is likely to head, especially with regard to economy hotel development and transactions.Economy hotel operations consistently evolve to stay current with the petition, which prompts economy hotels to provide a consistent product offering, quality service, petitive pricing, a convenient reservation system, and efficient checkin and out. Franchise development has raised many of these standards and made certain services pulsory. The everevolving standards for economy properties require experienced management capable of orchestrating a hotel’s operations. Increasing operating costs are also prompting hotel chains to hunt for an experienced management team. In 2006, 86% of the economy hotels in China operated with a ground lease, and the groundlease fee has increased three to five times across China and an average of 40% in Shanghai and Beijing. In addition, utility fees increase every year. Economy hotels’ chief advantage over their manystarred brethren is a relatively inexpensive room rate, which can be offered because of lower operating costs. Therefore, as lease and utility costs increase, managers must know how to control expenses according to occupancy and other variables to keep their properties on the profitable side of the margin. Managers with experience in economyhotel operations are a limited resource in China, and the industry needs to make provisions for training and guidelines through which new managers may matriculate. Conclusion The construction of luxury hotels in China will soon peak. As the strong demand for economy hotels increases, so will their development potential in the market. New trends will take hold and new challenges will follow as the wave of economy hotels continues its wash across mainland China. ________________________________________ [1] People’s daily online () [2] [3][4] 2007 Mainland China Economy Hotel Survey [5] China Inn Net 20002007 China Economy Hotel Development Chart [6] 2007 Mainland China Economy Hotel Survey [7] [8] 2007 Mainland China Economy Hotel Survey [9] Corporate 300 Ranking, July 2006 [10] Investor Relations of Shanghai Jin Jiang International Hotels (Group) Company Limited [11] Home Inns Annual Report。s target customers are Chinese middleclass business and leisure travelers who appreciate good value and international levels of quality and service. Super 8 maintains the same high international standards in China as its sister properties in North America, despite differences in areas such as room size and parking lot space. On August 27, 2007, Wyndham Hotel Group announced that Aetos Capital LP mitted to invest up to US$50 million in Super 8 China’s parent corporation, Tian Rui Hotel Investment Corporation, to accelerate its hotel development efforts. Tian Rui is now targeting a total of 300 Super 8branded hotels by the time of the 2008 Olympic Games. Other Brands Foreign economyhotel brands such as Days Inn (Wyndham), Ibis (Accor), and Holiday Inn Express (InterContinental) also have a presence in mainland China. The most petitive advantage of foreign versus domestic hotel chains is management expertise and technology. This applie
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