【正文】 Logo? 總體宣傳計劃 Overall Promotion Plans? 總體公關(guān)計劃 Overall PR Plans? 制訂預(yù)算、支出機(jī)制 Budgeting and Payment Mechanism? 宣傳品制作 Production of Promotion Materials? 第一期宣傳執(zhí)行 Execution of 1st Stage Promotion? 公關(guān)工作開展 Commencement of PR Services? 商場策劃分析建議（含圖解）中期 Second Stage第 49 個月Fourth to Ninth Month? 公關(guān)工作 PR services? 第二期宣傳執(zhí)行 Execution of Second Stage Promotion? 第三期宣傳籌備與展開 Preparation of Third Stage Promotion? 市場調(diào)整與研究 Market Survey and Marketing Plan Adjustments后期 Third Stage第 1012 個月Tenth to Twelve Month? 宣傳推廣與促銷 Promotion and Sales Campaigns? 公關(guān)工作 PR19 / 204) 土地用途(Land Use)5) 發(fā)展商(國內(nèi)公司)中英文名稱(Title of the developers [local panies] both in Chinese and English)6) 香港代表律師樓的中英文名稱(Name of appointed attorney in Hong Kong, both in Chinese and English)7) 國內(nèi)代表律師樓的中英文名稱(Name of appointed attorney in China, both in Chinese and English)8) 建筑師的中英文名稱(Name of the architect, both in Chinese and English)9) 顧問建筑師的中英文名稱(Name of the civil consultants, both in Chinese and English)10) 結(jié)構(gòu)工程師的中英文名稱(Name of the structural engineers, both in Chinese and English)11) 樓宇設(shè)備工程師的中英文名稱(Name of the building engineers, both in Chinese and English)12) 工料估算師的中英文名稱(Name of the construction appraiser, both in Chinese and English)13) 承建單位的中英文名稱(Name of the contractor, both in Chinese and English)14) 物業(yè)管理公司的中英文名稱(Name of the property management, both in Chinese and English)15) 中英文樓宇設(shè)計用途陳述(Statements of functions for the building, both in Chinese and English)16) 發(fā)售文件證號銷售批文副本(Copy for the Property Sales Permit)17) 總規(guī)劃圖和各功能區(qū)圖則(附可修改之電腦檔案) (Layout and design diagrams for all functional areas)18) 項目所有外觀及內(nèi)部透視圖(附可修改之電腦檔案) (All the scenograph )19) 建筑材料說明(Construction material specifications)20) 項目周邊規(guī)劃圖(附可修改之電腦檔案) (The project’s environmental design plan)21) 詳細(xì)平面圖(附可修改之電腦檔案) (Layout plans)22) 發(fā)展商介紹 (背景及資料) (Background information of the developers) 23) 配套設(shè)施資料(Facilities Specifications)24) 銷售地址及電話(Sales address and telephone)25) 停車場資料(Information on parking lot)27) 投資回報(或回報保證)之詳細(xì)資料(Investment Return Calculations)28) 銀行按揭安排詳細(xì)資料(Mortgage Arrangements)20 / 20六、海外廣告發(fā)布所需資料清單: 【附件二】B. prerequisite information required for advertising overseas1) 土地使用證(及副本) Land Use Certificate 2) 房屋預(yù)售許可證(及副本) Property Presale Permit3) 銷售許可證(及副本) Property Sales Permit4) 國內(nèi)律師確認(rèn)信 Confirmation letter from a Chinese attorney5) 海外律師證明國內(nèi)律師可執(zhí)業(yè)確認(rèn)信Confirmation letter from overseas attorney to recognize the Chinese attorney’s right to practice6) 銀行為樓盤提供樓宇按揭的證明Proof issued by Banks for Mortgage Arrangements7) 委托投放電視廣告書Appointment Letters from the developer for Advertising Placement。有關(guān)執(zhí)行其它項目內(nèi)容，如電視廣告宣傳片、光盤制作、邀請記者嘉賓、媒體投放、透視圖、租用照片、宣傳物料印制及禮品等，成本及費(fèi)用則經(jīng)由項目發(fā)展商另行支付。四、顧問服務(wù)費(fèi) PRINCIPLES AND SCALE OF CONSULTANT FEES顧問服務(wù)期 Consultancy service coverage：共計 12 個月。 ” “We provide highest quality services to our clients, with our professional knowledge, serious attitude and best creative team.”（2） 媒體策劃主任 Media Planning Directors赫杰斯公司于北京、上海、廣州、香港四地的專業(yè)策劃及設(shè)計工作人員。 ”“Hertz Media has maintained close relationship with media in Hong Kong and China. We will pull together topnotch intelligence to provide the best marketing plan, the most favorable media prices, and the most forceful strategy to our property clients”常新 先生Mr. William Chang行政及客戶總監(jiān)Administration and Account Director?19901993 年擔(dān)任中國酒店業(yè)服務(wù)與管理工作19901993 Hotel Management and catering experiences in China?1994 年起開始進(jìn)入中國房地產(chǎn)業(yè)，負(fù)責(zé)國內(nèi)首批別墅項目的專案營銷策劃及銷售管理工作1994 he entered China’s real estate industry and taken charge of sales and marketing efforts for China’s first few villa projects. ?至今，先后參與負(fù)責(zé)數(shù)十個房地產(chǎn)項目策