【正文】 s far less likely to alienate males. It39。 pink is likely to be snubbed by men.There39。 toiletries, especially baby lotions.This association could possibly be explored further as a background or accent color for items where fort is key, such as bedding, sofas or carpets. Apply with caution, however the strong association with femininity means that anything 39。s prison was unexpectedly found to placate aggressive inmates. Research corroborated the fact that pink did indeed have significant calming qualities although subsequent study revealed that after a certain time these effects were dramatically reversed as prisoners became more agitated and aggressive than before. (Surprised? You try living in a bubble gum pink environment).Nevertheless, the fact that pink does induce at least a temporary sensation of calm makes it a powerful factor in the colorcoordinated approach to advertising. Its peaceful, relaxing qualities and general evocation of fort and softness have long made it a favorite for items such as toilet paper, cotton wool and 39。s forceful qualities. In fact, although it39。 color in Chinese culture).However, if enticing diners to eat heartily is something you39。s little truth in this red simply happens to be a very popular and 39。 overthecounter drugs can support their status with at least a dash of red.Perhaps as a result of all that heavy breathing, red also increases appetite, making it an excellent choice for advertising food (it39。 or 39。 wires, the tiny red glow that tells us an electrical appliance is working.All of which makes red an ideal color to suggest fastmoving action or extreme force examples of products that might fall into this category include puter games, actionadventure books or movies.This deeprooted association with power, coupled with the fact that it actually raises metabolic speed, also makes red a good candidate for any product that seeks to impart the idea of improvement, rapidity or physical change. Just a few of many possible examples include anything related to sport or speed (think of those red sports cars), energy drinks, selfhelp guides, or batteries. Even 39。 state, the plastic coating on 39。s association with force, and therefore power, is an extremely dominant one. Consider all the small details in our everyday lives that support this notion: red icons on switches to indicate their 39。red effect39。 or, if, indeed, this effect relies on a bination of the two isn39。 occurs simply as a result of its associations。s regarded as equally arousing by men and women.Whether the physiological 39。sexy39。re going to run into problems.What39。s a color that seems to be associated with energy, war, danger and power, not to mention passion, desire, and love.So what does that mean for marketing?To start with, some of these associations are so deeply ingrained that it wouldn39。s the color of fire and blood, an association that39。s take a look at what colors seem to be telling us.RedRed, the most vibrant and powerful of colors, seems like a good place to start. Particularly since studies have shown that it39。s quite the opposite: various cultures quite often associate the same color with very different emotions and ideas.Yet colors and their underlying fabric of sociological and historical connotation certainly do produce specific reactions in particular contexts emotions, associations and even physical effects that can help advertisers in their quest for ever more accurate targeting.And if this all sounds a bit hokey, at the very least, the idea that color can actively influence consumers shouldn39。ll first need to get a couple of things straight. While people often talk about a psychology of color, in reality, most psychologists would find fault with the accuracy of this term. This is because the significance given to various colors isn39。re about to embark on an exploration of color related not just to its use in layout, but rather, the psychological and physical impact it39。 of a product that39。s the choice of color scheme for conveying the 39。s pretty much the first thing your consumers will notice, making color your best and sometimes only chance to get a message across.Use of color in most design for marketing and advertising is dictated by certain obvious requirements。 degree of saturation；color matching If you39。re about to embark on an exploration of color related not just to its use in layout, but rather, the psychological and physical impact it39。 綜上所述，色彩已是研究廣告美學的一個重要的方面，它在廣告設計中的重要地位已與人們的心理、生理緊密相關，同時色彩的功能性和影響力，也直接關系到廣告是否能吸引注意力，是否達到銷售目的，是否體現(xiàn)商品價值的關鍵。 廣告色彩的提示、誘導，可以喚起人們對產品的興趣。戰(zhàn)爭。奇怪的是，當需要快速決定的時候，中紅色似乎沒有挑起39。在顏色方面，與味道相關的假設可能導致錯誤感官識別，例如，紫色的櫻桃味飲料看起來更像是葡萄味。在這篇文章中，我重點介紹西方文化背景下的顏色。 雖然圖像一般都是由相近的很多種顏色組成，但是以其中一個特定的顏色為主，加強和支持整體布局。因此，使用的顏色在這里給出了一個與棕色相關的建議。無論給你什么信息，你的營銷最終要傳達的目的是引起足夠的視覺興趣，吸引眼球。 有一種觀點，棕色往往被認為是一種高度可信的色彩，換句話說，它更可能添加廣告信息的可靠度 ，如果你像是你的產品變得有檔次，棕色會成為其中一個重要的因素。隨著藍色，棕色成為男人最喜歡的顏色，為什么這么說那？扎實、樸實、可靠，它可能缺乏光鮮亮麗的一面，但它的可信性和可靠性是有目共睹的。而男性認為紫色看起來相當中性，如果你正在尋找一種顏色代表自己，這很可能是一個選擇。事實上，紫色原來被確定是一個非常娘娘腔的色彩，程度遠遠超出粉紅色。 紫色也有一些有趣的秘密。例如，使用紫色的巴士公司幾乎會被視為橙色頻繁使用。在古代，它的稀缺性意味著它被高度重視，完全由貴族和稀有昂貴的紫色染料控制，這與財富和聲望密切相關，在暗色調中，紫色是奢侈品一個很好的補充。不管是什么原因使企業(yè)中頻繁使用，它都是成為低預算的方案，不應使用的顏色廣泛用于產品中是想要表達高質量信息。也許這是因為它的高知名度。其實，您可能會注意到在收銀臺附近的小吃或糖果貨架上的很多商品都是橙色，因為橙色能使人產生突如其來的饑餓感，往往會導致購買沖動。 你看過這樣的情況嗎？事實上，橙色可以傳授與紅色非常類似的消息，但重要的是，比紅色略積極。在它的成分中，橙色發(fā)揮積極作用，通過增加大腦中的氧氣，刺激心理活動。在黑色背景中使用彩色文本并不是一個好主意，黑色背景削弱了可讀性。黑色也是迄今為止最常見的文本顏色，打印完美，雖然在屏幕上與白的對比往往顯得苛刻。 在視覺上，它是創(chuàng)建一個真正意義上的深度的顏色，同時也被更徹底的關注，比如白人和黑人理想的背景圖像為奢侈品或高檔酒店等服務。黑色雖然在西方文化中黑色有一些負面的內涵（黑魔法，黑市）,但它也象征著權威，信譽和排他性（黑色領帶事件，黑信用卡，黑色奔馳）的正相關。還要記住，在屏幕上，光填充白色與黑色文字的組合，對眼睛是相當艱苦的。 白色也是經典的“干凈”的色彩，提供了最簡單的方式來增加一個整潔寬敞，打印或屏幕上的圖形感。其中沒有任何東西已經被添加，使其成為上添花及其純正的色彩。黃色房間讓嬰兒哭得多，他們也招來壞的脾氣和錯誤的論據(jù)。 黃河并不需要一定數(shù)量的護理，但很輕的黃色經常出現(xiàn)單調，尤其是在屏幕上，而明亮的色調往往成為壓倒眾色的顏色。 視覺中的黃色，具有較高的沖擊和難以忽視的事實，反映在其使用的項目，如即時貼和熒光筆墨水。 出于這個原因，它的顏色與活力刺激相關的產品，如能量飲料，運動器材，補充維生素或補救措施，有效地傳達性質。黃色黃河顯然是朝氣蓬勃、充滿活力和樂趣 ，它是陽光、火焰和火的顏色，溫暖、幸福和這些國家建立積極的能源密切相關。面食，白醬，或者甚至更好的光肉的