電子商務(wù)網(wǎng)絡(luò)營(yíng)銷(xiāo)畢業(yè)論文(參考版)
2025-06-30 15:42本頁(yè)面
【正文】 所以網(wǎng)上市場(chǎng)肯定會(huì)越來(lái)越完善。如果在互聯(lián)網(wǎng)上消費(fèi)者可以買(mǎi)到最低價(jià)格的商品并能得到最好的服務(wù)，還會(huì)有人去其它地方購(gòu)物嗎？ 當(dāng)然，消費(fèi)者在網(wǎng)上購(gòu)物時(shí)，可能會(huì)面對(duì)欺詐行為。Bezos 先生認(rèn)為除倉(cāng)儲(chǔ)超市里那些體積大價(jià)格低的物品外，他們甚至可以出售一切，這也是數(shù)以百萬(wàn)計(jì)的消費(fèi)者選擇 eBay 的原因。消費(fèi)者最關(guān)心的就是最詳實(shí)的商品名錄及其報(bào)價(jià)，Amazon 執(zhí)行總裁 Jeff Bezos 說(shuō)：“我們經(jīng)營(yíng)的基礎(chǔ)是消費(fèi)者的信任” 。 像 Yahoo!這樣，致力于尋找并提供客戶(hù)需要的各種信息的網(wǎng)站并不在少數(shù)（Yahoo!每月?lián)Q(chēng)有 2。Ebay、Yahoo、Amazon 正在某些方面成為眾多公司的展示自己商品的巨大平臺(tái)，不過(guò)一個(gè)公司要參與到這個(gè)平臺(tái)中來(lái)，則必需經(jīng)得住激烈的價(jià)格戰(zhàn)。所以一個(gè)成功的公司一定要建成一個(gè)優(yōu)秀的網(wǎng)站，以確保它能出現(xiàn)在每次搜索結(jié)果的前列。即便公司并不從事網(wǎng)上交易，網(wǎng)站也會(huì)成為人們了解其商標(biāo)、產(chǎn)品及服務(wù)的門(mén)戶(hù)。 網(wǎng)站建設(shè)對(duì)商業(yè)行為來(lái)說(shuō)意義重大。更讓人吃驚的是，有 3/4 的美國(guó)人在購(gòu)買(mǎi)新汽車(chē)時(shí)也會(huì)首先想到互聯(lián)網(wǎng)，即使最后成交仍可能是用傳統(tǒng)的方式從經(jīng)銷(xiāo)商那購(gòu)買(mǎi)，但他們會(huì)到網(wǎng)上去了解有關(guān)要購(gòu)汽車(chē)的各種信息，并選定網(wǎng)上推薦的最好的經(jīng)銷(xiāo)商。 another, concern about fraud, which poses the biggest threat to online trade. But as long as the inter continues to deliver price and product information quickly, cheaply and securely, emerce will continue to grow. Increasingly, panies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to bee as perfect as it gets.附錄 2逐步完善的電子商務(wù) 互聯(lián)網(wǎng)正深深地改變著消費(fèi)者的消費(fèi)行為。參考文獻(xiàn)[1]，第二十七次中國(guó)互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r調(diào)查統(tǒng)計(jì)報(bào)告. [2] 2022 年達(dá) 230 :202286 [3] [M].北京：清華大學(xué)出版社，2022 年 ，1113 [4] [M].武漢：武漢大學(xué)出版社，2022 年，3738 [5] [M].北京：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社，2022 年，3335 [6] [M].北京：北京大學(xué)出版社，2022 年，4446 [7] [M].北京：機(jī)械工業(yè)出版社，2022 年，2627 附錄 1The development of emerceTo start with, the inter is profoundly changing consumer behaviour. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers e to the showroom armed with information about the car and the best available deals. Sometimes they even have puter printouts identifying the particular vehicle from the dealer’s stock that they want to buy. This has enormous implications for business. A pany that neglects its website may be mitting mercial suicide. A website is increasingly being the gateway to a pany’s brand, products and services—even if the firm does not sell online. A useless website suggests a useless pany, and a rival is only a mouseclick away. But even the coolest website will be lost in cyberspace if people cannot find it, so panies have to ensure that they appear high up in inter search results. The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic. Ebay, Yahoo! and Amazon are being huge trading platforms for other panies. But to take part, a pany’s products have to stand up to intense price petition. People check online prices, pare them with those in their local high street and may well take a peek at what customers in other countries are paying. Even if websites are prevented from shipping their goods abroad, there are plenty of webbased entrepreneurs ready to oblige. Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. The first thing they want is to bee better informed about products and prices. “We operate our business on that belief,” says Jeff Bezos, Amazon’s chief executive. Amazon became famous for books, but long ago branched out into selling lots of other things too。謝謝你們的大力支持。同時(shí)本論文的順利完成，也離不開(kāi)各位同學(xué)和朋友的關(guān)心和幫助。從尊敬的導(dǎo)師身上，我不僅學(xué)到了扎實(shí)、寬廣的專(zhuān)業(yè)知識(shí)，也深深地受到了導(dǎo)師嚴(yán)謹(jǐn)求實(shí)的治學(xué)態(tài)度和高級(jí)的敬業(yè)精神的影響，她淵博的知識(shí)、開(kāi)闊的視野和梅銳的思維也給了我深深地啟迪。致 謝本論文是在導(dǎo)師房麗娜老師的悉心指導(dǎo)下完成的?；ヂ?lián)網(wǎng)無(wú)處不在，這個(gè)巨大的宣傳平臺(tái)影響著人們的生活，同時(shí)也為光明的網(wǎng)絡(luò)營(yíng)銷(xiāo)發(fā)展前景奠定了堅(jiān)實(shí)的基礎(chǔ)，據(jù)統(tǒng)計(jì)，中國(guó)開(kāi)展網(wǎng)絡(luò)營(yíng)銷(xiāo)的企業(yè)以每年 1000 多家的速度激增，也就是說(shuō)，每天就有超過(guò) 3 家開(kāi)展電子商務(wù)的公司成立，在互聯(lián)網(wǎng)技術(shù)日益普及和增強(qiáng)的今天，電子商務(wù)的便捷和高速無(wú)限制的特點(diǎn)越來(lái)越得到充分的體現(xiàn)。 展望隨著互聯(lián)網(wǎng)的高速發(fā)展和電腦的世界普及化，使用互聯(lián)網(wǎng)的人數(shù)和次數(shù)越來(lái)越多。隨著人們消費(fèi)觀念的逐漸轉(zhuǎn)變和科學(xué)技術(shù)的不斷進(jìn)步，傳統(tǒng)的商業(yè)營(yíng)銷(xiāo)模式已經(jīng)不能滿(mǎn)足消費(fèi)者對(duì)消費(fèi)品日益增長(zhǎng)的需求，電子商務(wù)擁有傳統(tǒng)商業(yè)模式所沒(méi)有的優(yōu)勢(shì)，所以中通公司的深山秀網(wǎng)絡(luò)營(yíng)銷(xiāo)方式就應(yīng)運(yùn)而生。由于隨著網(wǎng)絡(luò)的迅速發(fā)展，所以網(wǎng)絡(luò)營(yíng)銷(xiāo)對(duì)于企業(yè)的意義越來(lái)越大，對(duì)我國(guó)經(jīng)濟(jì)發(fā)展起到了關(guān)鍵性的方向指導(dǎo)作用。口碑相傳是最好的宣傳方式，有了好口碑，營(yíng)銷(xiāo)效果也就自然出來(lái)了。 當(dāng)然，良好的服務(wù)不光包括即時(shí)回復(fù)客戶(hù)，即時(shí)配送產(chǎn)品樣品、相關(guān)彩頁(yè)等，還包括在與客戶(hù)電話(huà)交流中的語(yǔ)氣等許多小的方面的細(xì)節(jié)。所以，如果哪天如果你因?yàn)榫W(wǎng)站改版沒(méi)有宣傳，每天流量只有幾十個(gè)人，但是仍然天天都有訂單，生意不斷。盡量在網(wǎng)站上開(kāi)辟一個(gè)客戶(hù)服務(wù)反饋專(zhuān)欄，讓客戶(hù)對(duì)自己的服務(wù)做一個(gè)簡(jiǎn)單的反饋，可以從中收到許多好的意見(jiàn)并不斷的改進(jìn)自己，另外挑選一些好的評(píng)價(jià)放在網(wǎng)站上,這樣效果也很不錯(cuò)。最后加大宣傳資金的力度一個(gè)好的營(yíng)銷(xiāo)網(wǎng)站，要想為企業(yè)帶來(lái)好的效果，就必需讓人們知道該企業(yè)的網(wǎng)站，就必需有人來(lái)這個(gè)平臺(tái)獲取該要的信息，所以，加大平臺(tái)的宣傳力度是很有必要的，并且，一旦該平臺(tái)被廣為人知，也間接的宣傳了企業(yè)的產(chǎn)品和企業(yè)品牌，起到一箭多鏢的作用。其次是完善各種服務(wù)要想很好的，符合預(yù)期的完成網(wǎng)絡(luò)
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1