【正文】 而面對(duì)如此龐大的移動(dòng)市。這些完全是由移動(dòng)性帶來的，而固定的Internet服務(wù)卻不可能做到。移動(dòng)電子商務(wù)將成為一個(gè)新的切入點(diǎn)，結(jié)合智能網(wǎng)絡(luò)技術(shù)，真正實(shí)現(xiàn)以人為中心的旅游電子商務(wù)應(yīng)用。由此可見，消費(fèi)者對(duì)手機(jī)電視、可視電話、高速上網(wǎng)、音樂下載、多媒體傳輸、無線定位等３Ｇ業(yè)務(wù)表現(xiàn)出強(qiáng)烈關(guān)注。它能夠處理圖像、音樂、視頻流等多種媒體形式，提供包括網(wǎng)頁瀏覽、電話會(huì)議、電子商務(wù)等多種信息服務(wù)。3G是英文3rdGeneration的縮寫，指第三代移動(dòng)通信技術(shù)。今年4月25日為我國信息產(chǎn)業(yè)部部長奚國華在中國移動(dòng)通信產(chǎn)業(yè)高峰論壇上表示，我們國家發(fā)展第三代移動(dòng)通信的條件已經(jīng)基本成熟， 3G時(shí)代即將到來。而移動(dòng)電話——手機(jī)，因其攜帶方便、靈巧、聯(lián)絡(luò)及時(shí)等特點(diǎn)也正日益被普通百姓所接受。在信息化浪潮中，近幾年內(nèi)，全球移動(dòng)通信業(yè)務(wù)得到迅猛發(fā)展。而WEB ，又使得旅游網(wǎng)站可以根據(jù)用戶的習(xí)慣和偏好，網(wǎng)頁瀏覽的時(shí)間，與之前預(yù)定的紀(jì)錄，給出符合消費(fèi)者個(gè)人興趣愛好的產(chǎn)品建議，引導(dǎo)消費(fèi)者進(jìn)行消費(fèi)，最終模糊原先價(jià)格所帶來的唯一影響因素。但是必須指出的是，這些個(gè)性化的旅游產(chǎn)品往往依賴于某一個(gè)網(wǎng)絡(luò)社區(qū)去匯集他們的有效市場(chǎng)需求。許多有特色的旅游產(chǎn)品，其需求量是很有限的，構(gòu)成了曲線長長的尾部。中國社會(huì)科學(xué)院博士研究生巫寧就畫出了旅游產(chǎn)品的“長尾”。在旅游產(chǎn)品的消費(fèi)體系中，大眾化的產(chǎn)品仍然繼續(xù)熱銷，而小眾化的通過互聯(lián)網(wǎng)和WEB 。最近的備受關(guān)注的長尾理論說明了互聯(lián)網(wǎng)與產(chǎn)品個(gè)性化之間的關(guān)系。可以說，互聯(lián)網(wǎng)作為信息媒介起到了非常重要的作用。而同時(shí)，互聯(lián)網(wǎng)的興起，使得溝通更為便捷，又促使旅游產(chǎn)品的設(shè)計(jì)、推廣、產(chǎn)生大大加快，綜合作用下，使我們面對(duì)的是一個(gè)豐饒的社會(huì)。網(wǎng)上產(chǎn)品也是這樣，在搜索引擎的引導(dǎo)作用下，一個(gè)于2004年生產(chǎn)目前早已停產(chǎn)的過時(shí)手機(jī)，在2007年8月成為淘寶網(wǎng)手機(jī)銷售量排行冠軍，網(wǎng)上產(chǎn)品的過時(shí)速度被GOOGEL和百度這樣的時(shí)光機(jī)器大大減緩。由于搜索引擎?zhèn)兒饬肯嚓P(guān)性的主要指標(biāo)是導(dǎo)入連接點(diǎn)擊率而不是時(shí)間的新舊，所以當(dāng)人們輸入一個(gè)關(guān)鍵詞時(shí)通常得到的是點(diǎn)擊率最高的網(wǎng)頁而不是最新的網(wǎng)頁。旅游產(chǎn)品的長尾 總之，2006年我國網(wǎng)絡(luò)旅游中介呈現(xiàn)出多元化趨勢(shì)，每一種創(chuàng)新都試圖改變旅游價(jià)值鏈中的一個(gè)環(huán)節(jié)，形成了網(wǎng)絡(luò)直銷、網(wǎng)絡(luò)中間商和網(wǎng)上多層次中介的復(fù)雜局面。新興的旅游直銷平臺(tái)也開始登場(chǎng)，向景區(qū)、旅行社、飯店和其他旅游服務(wù)上出租“網(wǎng)上店面”，并提供網(wǎng)絡(luò)（或跨媒體）營銷服務(wù)，收取相對(duì)固定的年費(fèi)租金。而中國一些本土的GDS、B2B2C網(wǎng)站和預(yù)訂聯(lián)盟也在躍躍欲試，試圖發(fā)展成為匯集千千萬萬旅游產(chǎn)品的批發(fā)平臺(tái)，再通過旅行社、中小旅游代理商進(jìn)行零售，協(xié)作多贏。針對(duì)供應(yīng)商一端，一些企業(yè)開發(fā)的“收益管理系統(tǒng)”，通過智能化的數(shù)學(xué)模型，幫助旅游供應(yīng)商在眾多的在線和傳統(tǒng)分銷渠道之間制定最佳房價(jià)和最佳空房分配方案，以期實(shí)現(xiàn)受益最大化。以搜索引擎為代表，各種新的電子商務(wù)模式正在各個(gè)環(huán)節(jié)上影響和滲透到旅游傳統(tǒng)供應(yīng)鏈中。旅游搜索引擎作為單獨(dú)的業(yè)態(tài)存在，并已經(jīng)引起整個(gè)在線旅游行業(yè)的悄然變化。電子商務(wù)影響傳統(tǒng)供應(yīng)鏈這些有價(jià)值的市場(chǎng)推動(dòng)服務(wù)改變了游戲的規(guī)則，通過日益區(qū)分他們自己在一個(gè)高度競爭和商品化的市場(chǎng)。一個(gè)旅游相關(guān)社交網(wǎng)站允許使用者分享他們的旅游路線和旅行信息。TRIPADVISOR有著全球最大的旅游社區(qū)，超過500萬的郵件。依據(jù)FPRRESTER RESEARCH，同行評(píng)議和博客在旅游計(jì)劃方面有著巨大的影響，對(duì)于網(wǎng)路使用者來說，并且這是明顯的事實(shí)，33%的休閑旅游者改變他們的賓館基于他們?cè)诓┛蜕匣蚱渌糜蜗嚓P(guān)社區(qū)網(wǎng)站上閱讀到的內(nèi)容。其中一些網(wǎng)站同時(shí)還有垂直搜索和比較工具。其他排名在前面的旅游網(wǎng)站是YAHOO！TRAVEL，TRAVELOCITY，OTBITZ，和KAYAK?？梢娫趪庠诰€旅游業(yè)正在爆發(fā)，并且這種爆發(fā)是伴隨著新產(chǎn)品和新服務(wù)的支持。歐洲在2005年在線旅游業(yè)增長49%，并且有希望繼續(xù)增長直到2009年。國外的旅行社電子商務(wù)發(fā)展趨勢(shì) 依據(jù)最新的EMARKET報(bào)告數(shù)據(jù)，在線旅游銷售在美國于2006年急速上升超過788億美元，%的年復(fù)合增長率，在2010年達(dá)到1458億美元。 locationbased services that is the specialized the flow of tourists for the services: personal data prior to the importation of mobile phone or PDA, then I at a certain point, it will tell me, where there is a cinema nearby, will be shown what the film is what I may be of interest, Where have my favorite book, where I like to eat vegetables, I will know that the airport will be delayed, if late, then the next is a few points, it will not bring the plane in Paris, was sent to me by Timetable , but only to Beijing39。s network in 2006 showing a diversity of tourism trends in the intermediary, each have an innovative attempt to change the travel value chain, a link, forming a network of direct sales, network brokers and intermediaries online multilevel plex. 2, the long tail of tourism products GOOGEL and in the main search engine Baidu, the online news and online products and phase out outdated rate of speed than before to after a lot of slow. As the search engines measure the relevance of their main targets is to importBut it must be noted that these personalized products often rely on tourism to a munity to bring together a network of their effective market demand. Largescale tourism and emerce platform as a result of breaking the shackles of geographical space, bringing together a large number of travel suppliers and distribution channels, so that they can easily produce such products. And the emergence of WEB , and can make travel site based on user habits and preferences, web browsing time, and before the record is scheduled to give consumers the products of personal interests and hobbies, and guide consumers to the consumer, and ultimately the original fuzzy prices brought about by the only factor. This allows small and mediumsized travel agencies has been the survival of emerce space. 3, not just the Internet Wave of information technology in recent years, the global system for mobile munications has been the rapid development of business. In China, to China Mobile and China Uni, as represented by the two mobile operators have established a huge network of mobile munications and network in the opening of the voice munications business, as well as SMS data services. And mobile phones mobile phones, its portable, smart, timely features such as contact also is increasingly being accepted by ordinary people. Last month, the Ministry of Information Industry statistics show that by the end of July 2007, the national number of mobile phone users over 508 million. April 25 this year for the Minister of Information Industry Xi Guohua, China Mobile Communication Industry in China Forum that the development of our country the third generation mobile munication conditions are ripe, 3G era is ing. 3G is the abbreviation for English 3rdGeneration that thirdgeneration mobile munication technologies. A relatively standard firstgeneration analogue phones (1G) and secondgeneration GSM, TDMA digital mobile phones (2G), thirdgeneration mobile phones generally, refers to wireless munications and multimedia munications, such as the Internet bined with the nextgeneration mobile munication systems. It can handle images, music, video streaming and other forms of media, including web browsing, conference calls, emerce and other information services. CCID subsequent survey data show that more than 77% of mobile phone users will be clear that the purchase of 3G mobile phones, while 17% of users said that possible future purchase. This shows that the consumer mobile TV, video telephony, highspeed Internet access, music download, multimedia transmission, such as 3G wireless location business showed strong concern. Mobile Emerce will bee a new starting point, bined with intelligent network technology, truly peoplecentered tourism ebusiness applications. The future of tourism the most important mobile emerce technologies include: mobile payment customers no matter when and where, through mobile phones and other terminals will be able to plete its business or the security of personal funds to pay。s largest travel munity, more than 5,000,000 messages. ALEXA data in accordance with, VIRTUAL TOURIST travel blog is one of the most importan