【正文】 Newwork,2004,4042.[7] JEAN Consumer Society[M].California:Stanford University Press,2001,150154.[8] 謝文輝 胡曉凡．美麗經(jīng)濟如何打開女人的錢袋[M]．北京：中國時代經(jīng)濟出版社，2006：7680．[9] PETER in The Society [M]:Blackwell Publishers,2000,1217.[10] 吳芳．掌握女性消費心理制定相應的營銷策略[J]．商業(yè)研究，2006，(6)：23．[11] 符國群．消費者行為學[M]．大連：東北財經(jīng)大學出版社，2002：102105．[12] SYNNOTT, and Goodness,Mirrors and Masks:A Sociology of Beauty and the Journal, 1999,1012.[13] DOUGLAS . Poststructuralist Lifestyle Analysis:Conceptualizing the Social Post Modernity [J],Journal of Consumer Research,1997,(3),1518.[14] 譚邦軍．都市女性化妝品滿意度調(diào)查[J]．中國洗滌化妝品網(wǎng)，2012，（1）：12．[15] 瞿艷平，程凱．論品牌忠誠度[J].江漢論壇，2007，(6)：12．[16] 趙順龍．企業(yè)戰(zhàn)略管理[M]．北京：經(jīng)濟管理出版社，2008：2528．附錄AFemale Buying Behavior Related to Facial Skin Care ProductsThis study examines the buying behavior of Finnish women related to facial skin care products.The primary purpose of the study is to discover the similarities and differences in the buying behavior of young and middleaged women when purchasing facial skin care products.The objective is to study what kinds of factors affect the buying behavior of both young (20 to 35 years old) and middleaged (40 to 60 years old) women and then pare the findings from both groups. Furthermore, the aim is to discover what kind of attitudes Finnish women have towards facial skin care products containing natural ingredients. The objective is to also study the extent to which the using of natural ingredients in facial skin care products affects the buying behavior of Finnish women.The theoretical framework of this study was based on consumer behavior theories from various authors. For example according to Kotler and Keller (2009) cultural, social and personal factors affect consumer behavior and these issues were discussed in the literature review.Theoretical information related to the scope of this thesis was also presented by Solomon, Bamossy, Askegaard and Hogg (2006) as well as Noel (2009) among others.The study was conducted by using quantitative research method. Data was collected through conducting an survey piled with Webropol. The questionnaire was sent to 505 women who had joined the cosmetics pany Lumene’s client club last spring while taking part in a petition. All together, 138 women who fit the two age categories studied in this thesis answered the research questionnaire.The results indicated that 2035 and 4060 yearold Finnish women were rather similar in terms of the factors affecting their buying behavior related to facial skin care products. However, some differences were also found for example in the decisionmaking process. Regarding the attitudes toward the use of natural ingredients in facial skin care products, differences were found between different demographic groups. For example, women who had children were more favorable toward the use of natural ingredients than women who did not have children.In sum, the objectives of this thesis were met well. Although existing literature suggests that factors such as age have an impact on buying behavior, the results showed that it does not have that big of an impact on the purchasing behavior of Finnish women related to facial skin care products. However, the research findings of this study can definitely benefit the case pany Lumene in their business actions.Key words Consumer buying behavior, facial skin care, natural ingredients, organic facial skin care Marketing municationsMarketing munications was one of the topic areas whose effect on purchasing behavior was studied in this research.Personal sellingConcerning personal selling, the respondents were asked if they often purchased facial skin care products because of a remendation of a sales person or beauty professional .None of the younger women said their purchase behavior in terms of facial skin care products is affected by opinions of a sales person at a store or a beauty professional. Only few (9 respondents) reported that they are often influenced by remendations of sales people or beauty professionals. The vast majority (%) of the younger women answered that their facial skin care related purchases are sometimes affected by the suggestions of sales people and professionals in the given field. One fourth said this happens very rarely. Similar to the younger age category, also the middle aged women reported same kind of behavior when it came to purchasing facial skin care products based on a remendation of sellers and professionals.AdvertisingAnother area studied in this research related to marketing munications was the effect of advertising on purchasing behavior. The respondents were asked what kind of factors they pay attention to in facial skin care product advertising. Half (55%) of both young and middleaged women paid attention to the brand advertised.Majority (% in the younger age category and % in the older age category) also focused on the promised effects of the facial skin care products. The two age categories were similar also in the sense that around a third (% of the younger and 34,6% of the older women) of both groups paid attention to the ecological and ethical aspects of the product presented in the advertisement. Only a few women from both groups (6 respondents in younger category and4 in the older) paid attention to the model used in the mercial.The biggest differences in attention allocation between young and middleaged women concerning advertisements were found in how much attention was paid to research results about the product’s effects, the packaging and the use of color 。參考文獻[1] 王貞．20102015年中國化妝品行業(yè)市場競爭調(diào)查及投資環(huán)境研究報告[J]．銷售與市場，2010，(1)：35．[2] 徐李燕．十大有毒化妝品曝光[J]．生命時報，2011，（2）：12．[3] 陳楠．國際化妝品行業(yè)現(xiàn)狀分析[J]．商務周刊，2010，(5)：34．[4] 陳楠．國際化妝品行業(yè)現(xiàn)狀分析[J]．商務周刊，2010，(5)：56．[5] 呂維忠．現(xiàn)代化妝品[M]．北京：化學工業(yè)出版社，2007：6775．[6] 約翰回憶這四年生活的點點滴滴，從入學時對大學生活的無限憧憬到課堂上對各位老師學術學識的深沉沉湎，從奔波于教室圖書館的來去匆匆到業(yè)余生活的五彩繽紛，一切中的一切都是歷歷在目，讓人倍感留戀，倍感珍惜。正是由于他在百忙之中多次審閱全文，對細節(jié)進行修改，并為本文的撰寫提供了許多中肯而且寶貴的意見，本文才得以成型。置身其間，耳濡目染，潛移默化