【正文】 1 / 159經(jīng)營分析系統(tǒng)指標說明 (討論稿)二○○二年十二月目 錄2 / 1591. 文檔編制說明 .................................................................................................................................19. 背景 ........................................................................................................................................19. 目的 ........................................................................................................................................19. 名詞解釋 ................................................................................................................................202. 指標編碼及管理 .............................................................................................................................21. 權(quán)限分配 ................................................................................................................................21. 指標分類 ................................................................................................................................21. 指標編碼 ................................................................................................................................22. 指標管理 ................................................................................................................................22. 指標維護 ................................................................................................................................223. 指標體系及說明 .............................................................................................................................22. 客戶分析類指標 ....................................................................................................................22. 基本指標 ........................................................................................................................24. 客戶數(shù) .......................................................................................................................................24. IP 直通車移動用戶數(shù) ..............................................................................................................24. IP 直通車有效用戶數(shù) ..............................................................................................................25. IP 直通車無效用戶數(shù) ..............................................................................................................25. JAVA 業(yè)務(wù)用戶數(shù) ....................................................................................................................25. VPMN 個人用戶數(shù) ..................................................................................................................25. VPMN 個人用戶數(shù)( 個人繳費用戶數(shù)) ....................................................................................25. VPMN 個人用戶數(shù)( 集團部分繳費用戶數(shù)) ............................................................................26. VPMN 個人用戶數(shù)( 集團繳費用戶數(shù)) ....................................................................................26. VPMN 數(shù) ..............................................................................................................................26. VPMN 集團數(shù) ..........................................................................................................................26. 通話用戶到達數(shù) ..................................................................................................................26. 不收費用戶數(shù) ......................................................................................................................26. 不同品牌客戶數(shù) ..................................................................................................................27. 不同消費層次的競爭對手客戶數(shù) ......................................................................................27. 呆帳客戶數(shù) ..........................................................................................................................27. 到達客戶數(shù) ..........................................................................................................................27. 短信批發(fā)用戶到達數(shù) ..........................................................................................................27. 短信尋呼用戶數(shù) ..................................................................................................................27. 發(fā)展客戶數(shù) ..........................................................................................................................28. 非活躍用戶數(shù) ......................................................................................................................28. （應(yīng)）付費用戶數(shù) ..............................................................................................................28. 高額客戶數(shù) ..........................................................................................................................28. 高風險用戶數(shù) ......................................................................................................................28. 高價值客戶數(shù) ......................................................................................................................28. 高價值用戶數(shù) ......................................................................................................................29. 黑名單客戶消費金額 ..........................................................................................................29. 活動客戶數(shù) ..........................................................................................................................29. 及時交費客戶數(shù) ..................................................................................................................293 / 159. 集團內(nèi)的客戶數(shù) ..................................................................................................................29. 集團內(nèi)離網(wǎng)用戶數(shù) ..............................................................................................................29. 集團內(nèi)流失用戶數(shù) ..............................................................................................................30. 集團內(nèi)新增用戶數(shù) ...............................