【正文】 1 / 80 The Basic Service Fascicule of Business Analysis Support System版 本 號(hào) ： 中 國 移 動(dòng) 通 信 企 業(yè) 標(biāo) 準(zhǔn)QBJ0032022中國移動(dòng)省級(jí)經(jīng)營分析系統(tǒng)業(yè)務(wù)規(guī)范基礎(chǔ)業(yè)務(wù)分冊(cè)中國移動(dòng)通信有限公司 發(fā)布20220430 發(fā) 布 20220430 實(shí) 施I / 80目錄THE BASIC SERVICE FASCICULE............................................................................................................1OF BUSINESS ANALYSIS SUPPORT SYSTEM............................................................................................11 范圍 ..................................................................................................................................................12 引用標(biāo)準(zhǔn) ..........................................................................................................................................13 術(shù)語和定義 ......................................................................................................................................14 符號(hào)和縮略語 ..................................................................................................................................15 總體說明 ..........................................................................................................................................2 目標(biāo) ..........................................................................................................................................2 重入網(wǎng)分析 ......................................................................................................................2 營銷終端 IMEI 拆包分析 ...............................................................................................2 營銷渠道分析 ..................................................................................................................2 位置分析 ..........................................................................................................................2 章節(jié)說明 ..................................................................................................................................36 重入網(wǎng)分析 ......................................................................................................................................3 名詞解釋 ..................................................................................................................................3 識(shí)別模式流程 ..........................................................................................................................4 識(shí)別模式一：通過手機(jī) IMEI 對(duì)比分析識(shí)別 ...............................................................4 分析識(shí)別流程 ..........................................................................................................5 區(qū)分新老客戶 .......................................................................................................5 IMEI 號(hào)清洗工作 ..................................................................................................6 識(shí)別新入網(wǎng)客戶的有效 IMEI .............................................................................6 生成、維護(hù)歷史有效 IMEI 庫 ............................................................................7 識(shí)別重入網(wǎng)客戶 ...................................................................................................8 識(shí)別模式二：通過客戶呼叫記錄與手機(jī) IMEI 相結(jié)合分析識(shí)別 ...............................8 分析識(shí)別流程 ..........................................................................................................9 提取有效交往圈信息 ...........................................................................................9 提取有效 IMEI 信息 ..........................................................................................12 提取重入網(wǎng)客戶信息 .........................................................................................12 分析功能 ................................................................................................................................14 KPI 指標(biāo) ........................................................................................................................14 分析目標(biāo) ................................................................................................................14 維度指 .................................................................................................................15 指標(biāo)說明 .............................................................................................................15 面向?qū)ο?.............................................................................................................15 功能要求 .............................................................................................................15 應(yīng)用分析 ........................................................................................................................15 重入網(wǎng)客戶總體分析 ............................................................................................16II / 80 分析目標(biāo) .............................................................................................................16 維度指標(biāo) .............................................................................................................16 指標(biāo)說明 .............................................................................................................17 面向?qū)ο?.............................................................................................................18 功能要求 .............................................................................................................18 多次重入網(wǎng)客戶總體分析 ....................................................................................18 分析目標(biāo) .............................................................................................................18 維度指標(biāo) .............................................................................................................18 指標(biāo)說明 .............................................................................................................19 面向?qū)ο?.............................................................................................................20 功能要求 ................................