【正文】 建議在市場引導期間增加圍墻噴繪廣告，制作路旗廣告，在售樓處前安置氣拱門。建議本案以產(chǎn)品及品牌的名稱或概念作為切入點，貫穿整個營銷期。時間選擇在2012年上半年。網(wǎng)絡(luò)：隨著人們?nèi)找嬖鲩L的精神文化的需要，上網(wǎng)已經(jīng)成為大眾了解信息的一個主要途徑，而且在節(jié)假日期間，外出活動相對減少，上網(wǎng)的機會會明顯加強，一些想在未來置業(yè)的客戶也會關(guān)注樓盤的信息動態(tài)，網(wǎng)站影響力和效果在業(yè)內(nèi)是具備較好的口碑，我司建議進行廣告方面的推廣，在性價比上網(wǎng)絡(luò)的廣告推廣與之其它硬性廣告相比，價位較低，普及面廣，釋放內(nèi)容多等優(yōu)勢。建議重新制作電視專題片，以實物、實景為主，著重突出景觀等硬性賣點。建議針對不同時段、不同地點進行DM投放多次有序的投放。在沈大高速路口設(shè)置一個大型廣告路牌，擴大項目知名度和影響力。廣告牌：廣告牌效果較好，尤其是在夜間，視覺的沖擊力很強；廣告牌前階段以樓盤形象為主，在下階段將以釋放樓盤活動信息、賣點以及其它利好信息為主。后期因為媒體推廣費相對較高，可考慮在特定時段（如節(jié)日、活動期間）連續(xù)投放。（三）媒介投放組合方案報紙廣告：報紙廣告的效果是不容置疑的，針對目前這個比較特殊的時間段，有必要進行大規(guī)模的宣傳；迅速打響春河里項目品牌，以高品質(zhì)入市。廣告發(fā)布頻率各媒介在廣告發(fā)布的時間和頻率上互為補充。其主要針對大眾讀者。尾盤期利用報紙做一些感性訴求，同時利用工程形象進度的收尾階段，增強置業(yè)者的購房信心，消化存量。針對主要賣點做純銷售式廣告，與現(xiàn)場銷售有力配合，促成更高的成交額，減少銷售工作的壓力，同時發(fā)揮軟性文章與新聞炒作的理性訴求配合宣傳，達到購樓熱潮之目的。1造勢期新聞炒作為主，配合報紙廣告。 各樓均價表1245671110231105411000110381105411069110201105011000110401105011070.1．垂直價差: 4 5 6 7號樓垂直價差價差67451F100109201095010900109402F50109701100010950109903F0110201105011000110404F20110401107011020110605F50110701110011050110906F70110901112011070111107F90111101114011090111308F110111301116011110111509F1301115011180111301117010F1501117011200111501119011F1701119011220111701121012F1901121011240111901123013F2101123011260112101125014F2301125011280112301127015F2501127011300112501129016F2701129011320112701131017F2901131011340112901133018F3101133011360113101135019F3301135011380113301137020F3501137011400113501139021F3601138011410113601140022F3701139011420113701141023F3801140011430113801142024F3901141011440113901143025F4001142011450114001144026F4101143011460114101145027F4201144011470114201146028F4301145011480114301147029F4401146011490114401148030F4501147011500114501149031F4601148011510114601150032F4701149011520114701151033F4801150011530114801152034F4901151011540114901153035F50011520115501150011540 1 2號樓垂直價差價差121F10010920109502F5010970110003F011020110504F2011040110705F5011070111006F7011090111207F9011110111908F11011130112109F130111501123010F150111701125011F170111901127012F190112101129013F210112301131014F230112501133015F250112701135016F270112901137017F290113101139018F31011330114102. 水平價差: 戶型面積表戶型ABCDEF面積42㎡69㎡69㎡55㎡55㎡42㎡ 1號樓水平價差表ABCDEF02020101001F1092010960109401093010930109202F1097011010109901098010980109703F1102011060110401103011030110204F1104011080110601105011050110405F1107011110110901108011080110706F1109011130111101110011100110907F1111011150111301112011120111108F1113011170111501119011190111309F11150111901117011210112101115010F11170112101119011230112301117011F11190112301121011250112501119012F11210112501123011270112701121013F11230112701125011290112901123014F11250112901127011310113101125015F11270113101129011330113301127016F11290113301131011350113501129017F11310113501133011370113701131018F113301137011350113901139011330 2號樓水平價差表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號樓水平價差表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