四季酒店(英文)(參考版)
2024-11-04 07:03本頁面
【正文】 training program is reflective of the entire philosophy and the culture of Four Seasons Hotels amp。 marketing is targeted at the luxury segment of the global marketplace. Four Seasons estimates that it derives 69% of its business from business travelers and groups and 31% from the leisure sector. The local marketing strategy concentrates on developing luxury rooms and food and beverage sectors for hotels locally and regionally. One of Four Seasons39。 Culture Four Seasons39。 therefore they create separate reserve accounts to cover upkeep costs. While profit margins are relatively low, the reputation of the brand and the value of the hotel for sale as well as loan collateral generates developer interest. Four Seasons also produces a plimentary magazine for guests that are supported by advertising revenue. Four Seasons has a fractional ownership division, Four Seasons Residence Clubs. Four Seasons bases its business model on four pillars: Quality, Service, Culture, and Brand. Golden rule and Global Strategy The Environment There are two important features to consider when addressing the social ponent of the environment in which The Four Seasons exists: demographics and social values. Technology is an important tool for hotels to municate with their customers. The technological environment in which the Four Seasons exists is currently focused on two major influences。s liquor license. In the 1980’s, Four Seasons returned to its core luxury hotel business and took advantage of the booming economy by opening new properties in many countries. From 1980 to 1985, Four Seasons opened hotels with a value of over $500 million at a cost of only $15 million. By 1992, with the acquisition of Regent International Hotels Limited, a leading operator of luxur
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