【正文】 *If you have not experienced a problem with a particular item, please skip that question 對于某些項目, 如果您沒有遇到過任何問題, 可以跳過Q52. Ride, Handling amp。 車子或許出現(xiàn)過什么毛病。 reports 雜志專欄報道的評價R9. Vehicle styling 車子的式樣R14. Vehicle safety 車的安全性R5. Interior space 車內(nèi)空間 R10. Fuel economy 節(jié)油情況R15. Model year/ newness 車的出廠年份/ 新舊程度R16. Other, please specify ( Q15R16v) 其它 (請注明 Q15R16v):Q16. What was the single MOST IMPORTANT reason? 這些因素中, 那一項是最重要的? Please write the appropriate number from above. R 請寫出最重要項的選項號 .Q17. Which ONE of the following best describes the type of vehicle you wanted to purchase when you FIRST BEGAN TO SHOP for a vehicle? 當您第一次購車時,下列那一項可最確切的表述您所要購買的車的類別? 1. I knew the EXACT MODEL I wanted (., Toyota Camry, Honda Accord) 3. I only knew the general type of vehicle I wanted (sedan, 3 / 21 我知道我要買的車的確切車型(例如:豐田佳美, 本田雅閣) van, SUV) but not which make or model我只知道我要買的車的大體類型(例如: 轎車,面包車,),卻不知那一個品牌或車型2. I knew the MAKE I wanted (., Toyota, Honda) but not which MODEL我知道我想要的車的廠牌(例如:豐田,本田),但不是車型.4. I considered two or more different makes 我考慮過兩個或更多的品牌5. I was open to any vehicle I found that fit my budget and transportation needs 我可以接受任何一輛車,只要它符合我的預算和交通需要Q18. Why did you desire to purchase a new vehicle? (MARK ALL THAT APPLY) 您為什么想要買一輛新車?( 復選) R1. Increased pay 收入增加R7. Original car outdated 原有的車過時了R13. Increase in family member 家庭成員的增加R2. Change in job/ career shift 換了工作/ 職業(yè)變化R8. Original car damaged/ stolen 原有的車損壞/被偷R14. Promotion/ attractive loan term 促 銷 /吸引人的貸款R3. Change of working location 工作地點的變化R9. Want a safer car 想要一輛更安全的車R15. Send family members to work/ school 為送家人去工作/學校R4. Change of residence 住處的變更R10. Time to change car 到了換車的時候了R16. Gift from friend/relative 朋友 /親戚送的禮物R5. Wanted to own a car 想要擁有一輛車R11. This vehicle attracted me 這輛車很吸引我R17. Other, please specify (Q18R17v) 其它 (請注明 Q18R17v):R6. Want a car to reflect status 想要一輛車以顯示地位R12. New leisure activities/ lifestyle 新的業(yè)余活動/生活方式About You and Your New Vehicle (continued) 關(guān)于您和您的新車(繼續(xù))Q19. What information sources did you use to decide what make and model to purchase? (MARK ALL THAT APPLY) 您在選擇要買的 品牌和車型時 ,您的參考信息來源是什么?( 復選) R1. Financial institution (. bank) 金融機構(gòu)(例如: 銀行)R8. Magazine article 雜志上的文章R2. Price guide 價格指南 R9. Radio ads 廣播廣告R3. Friends/ relatives 朋友/親戚 R10. TV ads 電視廣告R4. Another owner of the same make 擁有相同廠牌出廠的車的車主R11. Newspaper ads 報紙廣告R5. Manufacturer web page 廠商的網(wǎng)頁 R12. Auto shows 汽車展覽R6. Dealer web page 經(jīng)銷商的網(wǎng)頁 R13. Mechanic remendation 專業(yè)技師的推薦R7. Inter (other than R5 and R6) 網(wǎng)上查詢(除 R5 和 R6)R14. Dealer owner/Salesperson remendation 經(jīng)銷商 /推銷人員的推薦R15. Other, please specify (Q19R15v) 其它 (請注明 Q19R15v) Q20. a. Among the brands/ makes listed below, please mark those you visited when you were shopping for your new vehicle. 在下列品牌/ 廠商中, 請勾出您在購買新車時曾經(jīng)去看過的. b. For each brand/ make visited, please indicate how many of the brand’s/ make’s dealers you visited INCLUDING the dealer where you purchased your new vehicle. 對于每一種看過的品牌/ 廠商, 請告訴我您總共去過多少該品牌/ 廠商的經(jīng)銷商處看車, 包括您最后買車的那一個經(jīng)銷商..a. .b. .a. .b.Beijing Jeep 北京吉普 01 Mitsubishi 三菱 10Chang’an Suzuki 長安鈴木 02 Nissan 尼桑 (日產(chǎn)) 114 / 21Dongfeng Citroen 東風雪鐵龍 03 SGM Buick 上海別克 12FAW 一汽 04 Shanghai Volkswagen 上海大眾 13FAW Audi 一汽奧迪 05 South East Auto 東南汽車 14FAW Volkswagen 一汽大眾 06 Tianjin Daihatsu 天津大發(fā) 15Fengshen 風神 07 Toyota 豐田 16Guangzhou Honda 廣州本田 08 Yuejin Iveco 躍進伊維柯 17Jinbei 金杯 09 Other 其它 18Q21. Did you seriously consider another model?1. Yes 2. No (Go to Q22) 您曾經(jīng)慎重考慮過其它車型嗎? 有 沒有 (跳至 Q22) Q21a. What ONE other VEHICLE did you seriously consider purchasing? 除您購買的這輛車以外, 哪一種車也是您曾經(jīng)慎重考慮要購買的? Make/Manufacturer (. Toyota, Honda) 廠商/制造商(例如 : 豐田,本田) Model/Series (. Camry, Accord) 車型/ 車系(例如: 佳美, 雅閣 ) did you not buy the vehicle you most seriously considered? (MARK ALL THAT APPLY) 就您上面提到的曾經(jīng)慎重考慮過的車,您最后為何沒有購買呢?( 復選) R1. Price too high 價格太高 R9. Delivery period too long 送貨時間太長R2. Did not like financing terms 不喜歡財務(wù)方案 R10. Desired color/ feature not available 沒有想要的顏色/特點R3. Did not like vehicle’s styling 不喜歡車的式樣 R11. Vehicle too small 車子太小R4. Not enough engine power 引擎馬力不夠大 R12. Vehicle too big 車子太大R5. Poor fuel economy 耗油量大 R13. Family/ friends did not like it 家人 /朋友不喜歡R6. Poor quality/ reliability 質(zhì)量/可靠性差 R14. Poor reputation of make 廠商信譽差R7. Vehicle safety 安全性考慮 R15. Poor reputation of dealer 經(jīng)銷商信譽差R8. Dealership personnel 業(yè)務(wù)代表的表現(xiàn) R16. High maintenance cost 保養(yǎng)費用太高R17. Other, please specify (Q21bR17v ) 其它 ( 請注明 Q21bR17v): About You and Your New Vehicle (continued) 關(guān)于您和您的新車(繼續(xù))Q22. Why did you decide to purchase your NEW vehicle? (MARK ALL THAT APPLY) 您為什么決定要買這部新車呢?( 復選) R1. Advertisement was attractive 廣告很吸引人R9. Low price 低售價R17. Roominess/interior space 車內(nèi)空間R2. Previous experience with the dealership 據(jù)以往對經(jīng)銷商的經(jīng)驗R10. Good financing options 較好的購車貸款方案選擇R18. Engine performance 引擎性能R3. Pervious experience with the make/brand 據(jù)以往對該汽車品牌的經(jīng)驗R11. Reliability of the make 品牌的可靠性R19. Excellent aftersales service 優(yōu)秀的售后服務(wù)R4. Articles in magazines 雜志上的報道R12. Good vehicle quality 高品質(zhì)的汽車R20.