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PowerPoint Presentation by Charlie Cook169。 Copyright The McGrawHill Companies, Inc., 2022. All rights reserved.Part IV Leading Chapter 10 CommunicationLearning Objectives:l After studying the chapter, you should be able to:1. Explain why effective munication helps an anization gain a petitive advantage.2. Describe the munication process, and explain the role of perception in munication.3. Define information richness, and describe the information richness of munication media available to managers.2Learning Objectives (cont’d)4. Describe the munication works that exist in groups and teams.5. Explain how advances in technology have given managers new options for managing munications.6. Describe important munication skills that managers need as senders and receivers of messages. 3CommunicationI. Communication and Management 溝通與管理 II. Communication Networks 溝通網(wǎng) 絡(luò)III. Technological Advances in Communication 溝通中的技 術(shù)進(jìn) 步IV. Communication Skills for Managers管理者的溝通技巧Chapter Outline4Chapter OutlineI. Communication and Management– The Importance of Good Communication– The Communication Process– The Dangers of Ineffective Communication– Communication MediaII. Communication Networks*– Communication Networks in Groups and Teams– Organizational Communication Networks– External Networks5Chapter Outline (cont’d)III. Technological Advances in Communication– The Inter– Intras– GroupwareIV. Communication Skills for Managers*– Communication Skills for Managers as Senders– Communication Skills for Managers as Receivers– Understanding Linguistic Styles6I. Communication and Management 溝通與管理* Communication– The sharing of information b