【正文】 75 3 , 7 2 21 0 , 8 5 94 , 3 6 91 6 , 6 2 06 , 1 8 73 , 7 7 32 , 9 4 302 , 0 0 04 , 0 0 06 , 0 0 08 , 0 0 01 0 , 0 0 01 2 , 0 0 01 4 , 0 0 01 6 , 0 0 01 8 , 0 0 0A v e C l i cks i n a / s p o r t s / m o v i n g i c o n s i n a / h p / b u t t o n 1 0 0 * 5 0s i n a / h p / b u t t o n 1 2 0 * 6 0s o h u / h p / m o v i n g l o g os o h u / a u t o / m a c r o b u t t o ns o h u / h p 2 / b u t t o ns o h u / s p o r t s / f u l l c o l u m ns o h u / w o r l d c u p / m o v i n g l o g os o h u / w o r l d c u p / b u t t o ns o h u / w o r l d c u p / f u l l c o l u m ns o h u / a u t o / f u l l c o l u m ns o h u / s p o r t s / b u t t o ns o h u / c h i n a t e a m / s k y s c r a p e rn e t e a s e / a u t o / P I Pn e t e a s e / h p / f l a s h l a y e r n e t e a s e / s p o r t s / f u l l c o l u m n n e t e a s e / h p / e x t e n d e d b u t t o nn e t e a s e / s p o r t s / b u t t o nn e t e a s e / s p o r t s / P I Pc h i n a / h p / m a c r o b u t t o nc h i n a / h p / f u l l c o l u m nc h i n a / a u t o / m o v i n g e x t e n d e d l o g oc h i n a / n e w s / f u l l c o l u m nc h i n a / a u t o / s k y s c r a p e rc h i n a / h p / m o v i n g e x t e n d e d l o g oc h i n a / s p o r t s / P I Pc h i n a / a u t o / P I Pq i c h e / h p / e x t e n d e d b u t t o nq i c h e / c h e y o u / P I Pq i c h e / p i n p a i / m i x e d m e d i aq i c h e / r e p o r t / c o l u m nq i c h e / m a r k e t / s k y s c r a p e rc h i n a c a r s / h p / f o c u sc h i n a c a r s / n e w s / P I Pv e r y a u t o / h p / m o v i n g l o g ov e r y a u t o / h p / t e x t l l i n k網(wǎng)易首頁的流媒體，搜狐首頁的按鈕的平均點擊數(shù)最高，汽車新網(wǎng)、中國汽車網(wǎng)、非常汽車網(wǎng)的各頻道平均點擊數(shù)最低。 形式 購買天數(shù) 投放天數(shù) Total Impressions Total Clicks CRatesina/sports/moving icon 26 26 7,375,966 28,377 %sina/hp/button100*50 10 10 68,502,130 37,223 %sina/hp/button120*60 11 11 75,352,343 37,882 %sohu/hp/moving logo 3 3 13,879,500 32,576 %sohu/auto/macro button 25 25 475,000 25,608 %sohu/hp2/button 11 11 50,891,500 28,648 %sohu/sports/full column 6 6 3,179,172 9,103 %sohu/worldcup/moving logo 5 5 23,698,730 15,935 %sohu/worldcup/button 8 8 37,917,968 3,459 %sohu/worldcup/full column 10hours 10hours 9,479,492 5,721 %sohu/auto/full column 8 8 152,000 34,950 %sohu/sports/button 30 30 15,895,860 12,208 %sohu/china team/skyscraper 26 26 442,000 38,082 %ease/auto/PIP 60 60 9,212,940 77,321 %ease/hp/flash layer 8 8 72,000,000 132,963 %ease/sports/full column 15 15 7,947,930 23,233 %ease/hp/extended button 5 5 45,000,000 30,937 %ease/sports/button 25 25 13,246,550 8,105 %ease/sports/PIP 20 20 10,597,240 65,611 %china/hp/macro button 5 5 4,000,000 18,864 %china/hp/full column 29 29 23,200,000 83,851 %china/auto/moving extended logo 24 24 1,051,776 5,107 %china/news/full column 60 60 12,000,000 11,265 %china/auto/skyscraper 28 28 1,227,072 7,413 %china/hp/moving extended logo 23 23 18,400,000 67,687 %china/sports/PIP 42 42 12,600,000 49,019 %china/auto/PIP 30 30 1,314,720 9,188 %qiche/hp/extended button 42 42 468,762 4,460 %qiche/cheyou/PIP 30 30 245,340 5,215 %qiche/pinpai/mixed media 31 31 248,000 3,012 %qiche/report/column 5 5 42,500 542 %qiche/market/skyscraper 30 30 166,200 2,787 %chinacars/hp/focus 50 50 2,172,420 19,947 %chinacars/news/PIP 35 35 606,712 8,356 %veryauto/hp/moving logo 10 10 500,000 227 %veryauto/hp/text llink 7 7 350,000 189 %Q2購買與實際投放概覽 73 網(wǎng)站 amp。 69 ￥ 0￥ 0￥10. 00￥15. 00￥20. 00￥25. 00￥30. 00點擊成本sina/hp/flash layersina/auto/flash layer+bigbuttonsohu/hp/columnsohu/hp/moving iconease/hp/flash layerease/hp/moving iconease/hp/buttonchina/hp/extended buttonchina/hp/extended movingiconchina/news/extended movingicon chinabyte/hp/buttonchinabyte/hp/columnchinacars/hp/flash layerqiche/hp/columnqiche/hp/big bannerveryauto/hp/moving iconease/hp/moving icon 的點擊成本最低。 點擊成本 68 ￥ 0￥20. 00￥40. 00￥60. 00￥80. 00￥100 .00￥120 .00￥140 .00￥160 .00￥180 .00￥200 .00千人成本sina/hp/flash layersina/auto/flash layer+bigbuttonsohu/hp/columnsohu/hp/moving iconease/hp/flash layerease/hp/moving iconease/hp/buttonchina/hp/extended buttonchina/hp/extended movingiconchina/news/extended movingicon chinabyte/hp/buttonchinabyte/hp/columnchinacars/hp/flash layerqiche/hp/columnqiche/hp/big bannerveryauto/hp/moving iconease/hp/flash layer amp。 ease/auto/column 的日平均點擊率分居第二、三位。 66 %%%%%%日平均點擊率sina/hp/flash layersina/auto/flash layer+big buttonsohu/hp/columnsohu/hp/moving iconsohu/news/columnsohu/IT/columnsohu/inter news/PIPsohu/ news/skyscrapesohu/IT/PIPsohu/auto/columnsohu/auto/graphsohu/auto/flash layer+big buttonease/hp/flash layerease/hp/moving iconease/hp/buttonease/news/PIPease/news/columnease/auto/columnease/sports/PIPease/sports/columnease/science/PIPease/science/columnchina/hp/extended buttonchina/hp/extended moving iconchina/auto/extended moving iconchina/auto/skyscrapechina/sports/extended moving iconchina/news/extended moving icon china/news/skyscrapechinabyte/hp/buttonchinabyte/hp/columnchinacars/hp/flash layerchinacars/run of site/bannerqiche/hp/columnqiche/hp/big bannerveryauto/hp/moving icon由圖表可知 ， sohu/auto/flash layer+big button 的日平均點擊率最高。 形式 購買量 投放量 Impression Clicks CRatesina/hp/flash layer 2 天 3 天 20,550,639 42,940 %sina/auto/flash layer+big button 4 天 5 天 160,000 9,927 %sohu/hp/column 3 小時 3 小時 1,650,000 14,662 %sohu/hp/moving icon 4 天 5 天 23,132,500 27,925 %sohu/news/column 6 天 6 天 3,487,764 9,562 %sohu/IT/column 1 天 1 天 3,281,990 465 %sohu/inter news/PIP 7 天 11 天 14,704,382 23,159 %sohu/ news/skyscrape 8 天 8 天 10,862,272 27,347 %sohu/IT/PIP 2 天 4 天 13,127,960 1,996 %