【正文】 s message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses. direct mail is the most effective from of advertising. ? mail is an effecitive form of advertising for businesses to develop_________________________ ? Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, outofhome. Inter, and direct mail. ? passage discusses how advertisers select________________ for advertisements. 。 interest in other media has decreased D) the number of TV ads people can see has increased ? Newspaper? ? After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (發(fā)行量 ) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium. ? Newspapers are a less expensive advertising medium than television and provide a way for advertisers to municate a longer. more detailed message to their audience than they can through 48 hours, meaning newspapers are also a quick way of getting the massage out. Newspapers are often the most important form of news for a local munity, and they develop a high degree of loyalty from local reader. ? with television, newspapers as an advertising medium_________________. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively ? Radio Advertising on radio continues to grow Radio is often used in conjunction with outdoor billboards (廣告牌 ) and the Inter to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Inter panies are also turning 10 radio advertising. Radio provides a way for advertisers to municate with audience members at all times of the listen to radio on their way to school or work, at work, on the way home, and in the evening hours. ? Two major changes— satellite and Inter radio— will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. ? on radio continues to grow because ___________. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Inter radio. ? Magazines Newsweeklies, women’ s titles, and business magazines have all seen increases in advertising because they attract the highe