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【文章內(nèi)容簡(jiǎn)介】 earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively ? on radio continues to grow because ___________. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Inter radio. ? are seen by advertisers as an efficient way to___________. A) reach target audiences B) modern technology makes it more entertaining C) appeal to educated people. D) convey all kinds of messages ? advertising has bee more effective because_______ A) billboards can be replaced within two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays ? 7. The challenge to Inter advertisers is to create ads that are___________. A) quick to update B) pleasant to look at C) easy to remember D) convenient to access ? 8. Inter advertisers will have to adjust their methods to reach ? audiences that tend to be_____________ ? ? mail is an effecitive form of advertising for businesses to ? develop_________________________ ? ? passage discusses how advertisers ? select________________ for advertisements. ? 第二步：閱讀相關(guān)段落，找答案。 ? Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to municate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of munication. But television is an expensive medium, and not all advertisers can afford to use it. ? 1. Television is an attractive advertising medium in that__________. A) it has large audiences B) it appeals to housewives C) it helps build up a pany39。s reputation D) it is affordable to most advertisers ? Television‘ s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特點(diǎn)的 ) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which mercials they watch. Fourth, control over programming is being passed from the works to local cable operators and satellite programmers. ? 2. With the increase in the number of TV channels_________. A) the cost of TV advertising has decreased B) the number of TV viewers has increased C) advert
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