【正文】 Creating a Winning EBusiness Second Edition, Chapter 3 65 Chapter Summary ? A business plan is used to – Check feasibility of business – Seek funding – Guide operations ? A business plan includes – Cover sheet and title page – Table of contents and executive summary – Marketplace analyses – Operational, financial, and marketing plans Creating a Winning EBusiness Second Edition, Chapter 3 66 Chapter Summary (continued) ? Business plan appendices can include – Resumes – Pictures of products and information on services – Legal documents – Other supporting details for the overall plan Creating a Winning EBusiness Second Edition, Chapter 3 67 Chapter Summary (continued) ? Business description should include legal form of business ? Business plan should note key strategic partnerships 。 form chosen is highly contingent on individual circumstances. Seek counsel from attorney and accountant. Creating a Winning EBusiness Second Edition, Chapter 3 54 Legal Forms of Organization ? Sole proprietorship – Business started by an individual – Owner and business are one in the same for tax and legal liability issues Creating a Winning EBusiness Second Edition, Chapter 3 55 Legal Forms of Organization (continued) ? Partnership – Legal business entity with two or more coowners – Follows a partnership agreement – General partnership: Tax and legal liabilities flow through to individual partners – Limited partnership ? General partner manages and assumes unlimited liability ? Limited partners have liability for amount of their capital contribution and their accepted debt Creating a Winning EBusiness Second Edition, Chapter 3 56 Legal Forms of Organization (continued) ? Corporation – Separate legal and taxable entity from its owners – “C” corporation owners are it shareholders – Liability is limited to investment in business – Profits are taxed twice: once for the corporation and again when distributed to owners as stock dividends Creating a Winning EBusiness Second Edition, Chapter 3 57 Legal Forms of Organization (continued) ? Corporation (continued) – “S” corporation gives owners partnership status and corporate liability protection ? Limited liability pany (LLC) – Tax status of sole proprietorship or partnership – Liability status of a corporation Creating a Winning EBusiness Second Edition, Chapter 3 58 Business Plan Organization (continued) ? Appendices – Resumes – Pictures of products – Explanation of services – Legal documents – Other supporting documentation Creating a Winning EBusiness Second Edition, Chapter 3 59 ? Web site schematics ? Web page descriptions ? Pictures of products or a product catalog ? Resumes for key management team members ? Complete marketing plan ? Copies of relevant legal documents (contracts, letters of intent, incorporation agreements or partnership agreements, patents, and so forth) Creating a Winning EBusiness Second Edition, Chapter 3 60 EBusiness Partnerships ? Strong positive relationships with strategic partners are critical – Partnerships that help build market awareness ? Public relations firms ? Marketing consultants – Partnerships that assist in operations ? Suppliers ? Distributors ? Web hosting panies Creating a Winning EBusiness Second Edition, Chapter 3 61 EBusiness Partnerships ? Many ebusinesses establish partnerships with firms in their value chain. ? Potential partnerships should be detailed in the business plan. Creating a Winning EBusiness Second Edition, Chapter 3 62 From Bridesmaid to EBusiness ? We should keep in mind Jenny Lefcourt and Jessica DiLullo and their efforts to create an effective business plan. ? whether or not Lefcourt and DiLullo made a good decision to pull their business plan out of the petition. Would students make the same choice? Why or why n