專(zhuān)業(yè)課項(xiàng)目作業(yè)（本質(zhì)特點(diǎn)和電子商務(wù)運(yùn)營(yíng)模式+1-2個(gè)典型案-文庫(kù)吧
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【正文】 d Table Group follow? Creating a Winning EBusiness Second Edition, Chapter 3 16 Business Plan Organization (continued) ? Executive summary – A condensed version of the plete plan – Used by interested parties to quickly assess the business idea and weed out plans – Keep it short (one to three pages) – Use clear and concise language and action words – Create last after plan details are developed Creating a Winning EBusiness Second Edition, Chapter 3 17 Executive Summary ? An overall view of the entire plan ? Should highlight key points including the idea, the petitive situation, the financials and the “players”. ? May be used to screen plans by bankers and investors. ? Should allow investors to quickly understand and get excited about the unique ebusiness opportunities being offered ? Use clear, concise, and convincing language ? Two pages long for five minutes of reading Creating a Winning EBusiness Second Edition, Chapter 3 18 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 19 Business Plan Organization (continued) ? Vision statement – A formal statement of a business’s hopes and desires – Written to guide and inspire employees ? Mission statement – A formal statement that explains a business’s reason for existing Creating a Winning EBusiness Second Edition, Chapter 3 20 Vision and Mission Statements ? An overall statement of the business39。s goals and philosophy. ? Define your purpose ? Know your intended audience Creating a Winning EBusiness Second Edition, Chapter 3 21 how to draft an effective mission statement ? Select the targeted audience or audiences. ? Think carefully about the few meaningful words that clearly express your message. ? Brainstorm with family members, friends, mentors, and others. ? visit the Web site Creating a Winning EBusiness Second Edition, Chapter 3 22 We help people trade practically anything on earth. eBay was founded with the belief that people are basically good. We believe that each of our customers whether a buyer or a seller, is an individual who deserves to be treated with respect. We will continue to enhance the online trading experiences of all collectors, hobbyists, dealers, small business, unique item seekers, bargain hunters, opportunistic sellers, and browsers. The growth of the eBay munity es from meeting and exceeding the expectations these special people. Creating a Winning EBusiness Second Edition, Chapter 3 23 A Vision Statement of Cisco Cisco’s vision is that the Inter will transform the way people work, live, play, and learn. Today changes is happening faster than ever before, and Cisco helps panies turn that change into a petitive advantage, by helping them bee agile. How? With expertise, a strong work of partners, and superior technology including intelligent work services and scalable architectures. Cisco is the world wide leader in working for the Inter. Creating a Winning EBusiness Second Edition, Chapter 3 24 Business Description ? Provides the reader with an outline of the ebusiness’ background and business concept ? Legal form of the business ? When and where it was formed ? Its history and its current status ? Its future goals Creating a Winning EBusiness Second Edition, Chapter 3 25 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 26 ? is intended to be the Inter source for food people want most – the “ food you never fet” but which they cannot find in their local market ? The ultimate goal of the pany is to be a superlative specialty/regional food retailer on the Inter Creating a Winning EBusiness Second Edition, Chapter 3 27 Business Plan Organization (continued) ? Products or services section – Description of products or services offered – Anticipated sales for each product
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