專業(yè)課項目作業(yè)本質(zhì)特點和電子商務(wù)運(yùn)營模式1-2個典型案(已修改)
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【正文】 Creating a Winning EBusiness Second Edition, Chapter 3 1 ? 專業(yè)課項目作業(yè)（本質(zhì)特點和電子商務(wù)運(yùn)營模式 +12個典型案例介紹） —— 時間確定 ? + The Future of Shopping， Harvard Business Review 2020 Dec. (若能說清楚一個品類（比如：服裝）的供應(yīng)鏈問題則更佳 )； ? + Harvard 2020 CaseGrameen Danone Foods Ltd., a Social Business + Community into Commerce ? + (Christoph Zott, Raphael Amit, and Lorenzo Massa， The Business Model: Recent Developments and Future Research， Journal of Management, July 2020。 vol. 37, 4: pp. 10191042) ? model最新書籍解讀（共三章） ? Mark W. Johnson, Seizing the White Space: Business Model Innovation for Growth and Renewal, Harvard Business Press。 1 edition (February 22, 2020) ? Chapter 2: The FourBox Business Model FrameworkRadical Change as a Manageable Process ? Chapter 3: Designing a New Business ModelFinding an Ordered Structure to Unlock Creativity ? Ch pter 4: Implementing the ModelTaking a New Business Model into Action Creating a Winning EBusiness Second Edition Creating an EBusiness Plan Chapter 3 Creating a Winning EBusiness Second Edition, Chapter 3 3 Learning Objectives ? Organize a business plan ? Prepare an executive summary ? Write a mission statement ? Prepare a marketplace analysis ? Create operational, financial, and management plans Creating a Winning EBusiness Second Edition, Chapter 3 4 Learning Objectives (continued) ? Understand legal forms of businesses ? Describe ebusiness partnerships Creating a Winning EBusiness Second Edition, Chapter 3 5 Creating a Winning EBusiness Second Edition, Chapter 3 6 From Bridesmaid to EBusiness ? Read the opening case ? We should keep in mind Jenny Lefcourt and Jessica DiLullo and their efforts to create an effective business plan. Creating a Winning EBusiness Second Edition, Chapter 3 7 EBusiness Plan Organization ? A ebusiness plan is used to seek funding for an new or existing ebusiness. ? It serves as a “Blueprint” for operations after the business is founded. ? Developing a plan takes time effort and thought. ? Many sources of help for the eentrepreneur. Creating a Winning EBusiness Second Edition, Chapter 3 8 Business Plan Organization (continued) ? Business plan ponents – Cover sheet and title page – Table of contents – Executive summary – Business description – Vision/mission statement Creating a Winning EBusiness Second Edition, Chapter 3 9 Business Plan Organization (continued) ? Business plan ponents (continued) – Information on products/services – Industry, customer, petitor analyses – Operational, financial, and managerial plans – Identification of critical risks – Exit strategy Creating a Winning EBusiness Second Edition, Chapter 3 10 Business Plan Organization (continued) ? Cover sheet – Title of document and preparer’s name – Plan copy number – “Confidential” notation ? Title page – Cover sheet information and ? Contact numbers ? Key team members’ names ? Name of person receiving the plan Creating a Winning EBusiness Second Edition, Chapter 3 11 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 12 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 13 Business Plan Organization (continued) ? Table of contents – Lists all the major sections and subsections of the plan – Prepared after rest of plan is plete – Carefully checked for omissions and page number errors Creating a Winning EBusiness Second Edition, Chapter 3 14 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 15 ? Read the “An Evolving Ebusiness Plan” case. ? Discuss the following questions: – What was the original ebusiness idea that became the Round Table Group? – Why did the Round Table Group modify their original business plan? – What business model or models does the Roun
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