畢業(yè)論文-傳統(tǒng)營(yíng)銷與網(wǎng)絡(luò)營(yíng)銷的整合與發(fā)展(參考版)
2025-06-10 10:09本頁(yè)面
【正文】 s Day. More and more young Chinese people begin to celebrate this day in a very similar way as that in western countries. Fewer people than ever will gaze at the heavens on Saturday to pick out the two stars shining bright on either side of the Milky Way, that is, if people even know on which day Qixi falls. There are ready reminders dotted about, in the form of big ads saying Sales on Chinese Valentine39。 Festival. In this day, girls will throw a sewing needle into a bowl full of water on the night of Qixi as a test of embroidery skills. If the needle floats on top of the water instead of sinking, it proves the girl is a skilled embroiders. Single women also pray for finding a good husband in the future. And the newly married women pray to bee pregnant quickly. Tradition transformed The love story of Niulang and Zhinu, and the Qixi Festival have been handed down for generations. Yet these ancient traditions and customs are slowly dying out. Many modern Chinese, particularly youngsters, seem to know more about St Valentine39。s time for the wild fruits to ripe. The picturesque Arxan in Autumn is indeed a fairyland only exists in a dream that satisfies all your fantasies. If it rains heavily on Saturday night, some elderly Chinese will say it is because Zhinu, or the Weaving Maid, is crying on the day she met her husband Niulang, or the Cowherd, on the Milky Way. Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, which is usually in early August. This year it falls on Saturday, August 2. Folklore Story As the story goes, once there was a cowherd, Niulang, who lived with his elder brother and sisterinlaw. But she disliked and abused him, and the boy was forced to leave home with only an old cow for pany. The cow, however, was a former god who had violated imperial rules and was sent to earth in bovine form. One day the cow led Niulang to a lake where fairies took a bath on earth. Among them was Zhinu, the most beautiful fairy and a skilled seamstress. The two fell in love at first sight and were soon married. They had a son and daughter and their happy life was held up as an example for hundreds of years in China. Yet in the eyes of the Jade Emperor, the Supreme Deity in Taoism, marriage between a mortal and fairy was strictly forbidden. He ordered the heaven troop to catch Zhinu back. Niulang grew desperate when he discovered Zhinu had been taken back to heaven. Driven by Niulang39。 ll wait in the line for one hour to get a ticket, and another two hours at the site, to only see a tiny bit of the place due to the crowds. Last year, 428 million tourists traveled in China over the weeklong holiday in October. Traveling during this period is a matter that needs thorough preparation. If you are short on time to plan the uping Golden Week it may not be a bad idea to avoid some of the most crowded places for now. There is always a place so fascinating that everyone yearns for. Arxan is a place like this. The beauty of Arxan is everlasting regardless of the changing of four seasons. Bestowed by nature, its spectacular seasonal landscape and mountains are just beyond word. Arxan is a crucial destination for the remended travelling route, China Inner Mongolia Arxan — Hailar — Manzhouli. It is also the joint of the four prairies across the SinoMongolian border, where people gravitate towards the exotic atmosphere mixed with Chinese, Russian, and Mongolia elements. As a historic site for the Yitian Battle, Arxan still embodies the spirit of Genghis Khan. Walking into Arxan, you will be amazed by a kaleidoscope of geous colors all the year round the Spring azaleas blooming red in the snow, the Summer sea wavering blue in the breeze, the Autumn leaves painted in yellow covering volcanic traces, and the Winter woods shining white on the vast alpine snowscape. Hinggan League Arxan city is situated in the far eastern area of Inner Mongolia Autonomous Region. Its full name Haren Arxan means hot holy water in the Mongolian language. Arxan is a tourism city in the northern frontier with a blend of large forest, grand prairies, vast snowfield, heaven lake cluster, thermium, as well as volcanic cluster. It is a rare and unique ecotourism base filled with healthy sunshine, clean air and unspoiled green. Nestled close to the country39。 9 致 謝 對(duì)給予指導(dǎo)或協(xié)助完成畢業(yè)設(shè)計(jì)（論文）工作的組織和個(gè)人表示感謝。如應(yīng)盡量避免線上線下過(guò)大的差價(jià) ,網(wǎng)售價(jià)格一定要在實(shí)體終端的價(jià)格體系之內(nèi)，低也不可以低于終端實(shí)體店面價(jià)格 30%以上，而且這種低 價(jià)一定是偶爾出現(xiàn)，不能經(jīng)常出現(xiàn)。一方面要發(fā)揮網(wǎng)絡(luò)營(yíng)銷經(jīng)濟(jì)、高效等方面的優(yōu)勢(shì)，建立完善的企業(yè)信息化平臺(tái)，為傳統(tǒng)營(yíng)銷的發(fā)展提供有力支持；另一方面企業(yè)也應(yīng)充分利用傳統(tǒng)營(yíng)銷在促進(jìn)銷售、消費(fèi)者體驗(yàn)等方面的優(yōu)勢(shì)，實(shí)現(xiàn)以消費(fèi)者為中心的傳播統(tǒng)一、雙向溝通，實(shí)現(xiàn)企業(yè)的營(yíng)銷目標(biāo)。 ，需要在明確價(jià)值目標(biāo)的前提下，圍繞目標(biāo)人群、品牌、產(chǎn)品、價(jià)格制定總體市場(chǎng)營(yíng)銷戰(zhàn)略，確定網(wǎng)絡(luò)營(yíng)銷的消費(fèi)群、品牌、產(chǎn)品線、定價(jià)等。德魯克曾說(shuō)：“創(chuàng)新產(chǎn)生于沖突之中。傳統(tǒng)企業(yè)進(jìn)入網(wǎng)絡(luò)營(yíng)銷渠道，必然要面對(duì)渠道沖突的問(wèn)題，因此，整合與協(xié)同是必要的，也是必須的。從李寧網(wǎng)絡(luò)銷售的業(yè)績(jī)和其成長(zhǎng)經(jīng)歷來(lái)看，李寧的發(fā)展壯大是一步一個(gè)腳印踏實(shí)地干出來(lái)的，先是通過(guò)數(shù)據(jù)營(yíng)銷積累的影響力，樹(shù)立了網(wǎng)絡(luò)影響力，隨后梳理網(wǎng)絡(luò)渠道，開(kāi)設(shè)標(biāo)桿店，積累經(jīng)驗(yàn)，再而利用標(biāo)準(zhǔn)化模式復(fù)制到所有網(wǎng)絡(luò)專賣店，緊接著通過(guò)線上加盟商繼續(xù)擴(kuò)大網(wǎng)絡(luò)渠道， 快速占領(lǐng)每一個(gè)潛在客戶群體集結(jié)的地方，從而鑄就了李寧在線上銷售的地位。以 2021
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