【正文】 參考文獻(xiàn)： [1]李德尚玉 .淺談民族文化對(duì)國(guó)際貿(mào)易的影響 [J].湖北成人 教育 學(xué)院學(xué)報(bào) ,2021(01). [2]王寧 .跨文化 交流與溝通在中美貿(mào)易談判中的作用 [J].鞍山師范學(xué)院學(xué)報(bào) ,2021(05). [3]徐靖 .論國(guó)際商務(wù)談判中的跨文化策略 [J].商場(chǎng)現(xiàn)代化 ,2021(12). 免費(fèi)論文下載中心 。在國(guó)際貿(mào)易中，重視并加強(qiáng)懂文化交流，掌握必要的禮節(jié)與禮儀，是國(guó)際貿(mào)易合作的基礎(chǔ)。當(dāng)與外國(guó)人進(jìn)行貿(mào)易合作時(shí)，由于各文化 差異 對(duì)國(guó)際貿(mào)易的影響和 對(duì)策 20 自生活在不同的 社會(huì)文化 背景之中，因此，各自的民族文化、習(xí)俗以及 禮儀等差別比較懸殊。在國(guó)際貿(mào)易活動(dòng)中，遵守國(guó)際慣例和一定的禮節(jié)，有利于我國(guó)的對(duì)外開(kāi)放，有利于展現(xiàn)中國(guó)禮儀之邦的風(fēng)貌。在禮儀方面，健康、必要的禮儀可以贏得人們的尊敬和愛(ài)戴，廣交朋友，避免隔閡和怨恨。加之，不同的國(guó)家存在著文化的不同點(diǎn)，國(guó)際貿(mào)易中存在的跨文化問(wèn)題主要通過(guò)語(yǔ)言、禮儀、禁忌與宗教信仰、談判風(fēng)格體現(xiàn)出來(lái)。溝通中的誤解和曲解是難以避免的，問(wèn)題是如果大家都以自己的文化觀念來(lái)判斷對(duì)方的利益和行為，則難以達(dá)到平息紛爭(zhēng)、實(shí)現(xiàn)合作的目標(biāo)。由于文化方面的差異，容易造成并加深誤解，增加交流的難度。談判者個(gè)人可能受到不同文化的影響，并且在談判風(fēng)格中體現(xiàn)出來(lái)。實(shí)踐證明，國(guó)際貿(mào)易中的溝通成效除了與談判者的綜合素質(zhì)和信息解讀的保真程度有關(guān)，更重的是與文化差異程度和文化交流暢通程度有關(guān)。由于文化交流在國(guó)際貿(mào)易中其中重要的作用，要在國(guó)際貿(mào)易中的跨文化交 流實(shí)踐中實(shí)現(xiàn)無(wú)障礙，就需要提高個(gè)人修養(yǎng)和綜合素質(zhì)、樹(shù)立跨文化交際意識(shí)、了解跨文化交際的基本理論及東西方思維方式和行為方式的基本差異、掌握跨文化交際的基本原則和具體國(guó)際商務(wù)活動(dòng)中的具體禮儀規(guī)范、進(jìn)一步提高自己的交際能力和語(yǔ)用能力，從而提高自己的國(guó)際 競(jìng)爭(zhēng)力 。當(dāng)今社會(huì)國(guó)際貿(mào)易日趨頻繁，理解文化交流的重要作用和文化傳播的方式和特點(diǎn)，了解文化的傳播，不僅有助于國(guó)際貿(mào)易的正?；l(fā)展，也對(duì)文化發(fā)展具有積極作用。英國(guó)哲學(xué)家、 邏輯學(xué) 家懷特海認(rèn)文化 差異 對(duì)國(guó)際貿(mào)易的影響和 對(duì)策 19 為： “ 文化是思想活動(dòng)，是對(duì)美和高尚情感的接受。從狹義的角度來(lái)說(shuō)， “ 文化是以民族精神和氣質(zhì) (ethos)為核心的屬于價(jià)值形態(tài)，是社會(huì)的意識(shí)形態(tài)以及與之相適應(yīng)的組織機(jī)構(gòu)與制度 ” 。由于文化并非源于生物學(xué)，是學(xué)習(xí)而得的行為方式，因而文化是社會(huì)生活環(huán)境的映照 (經(jīng)濟(jì)學(xué) /國(guó)際貿(mào)易論文 “ 文化 ” 在西方國(guó)家概念中既包括觀念形態(tài)，又包括行為方式。 ” 這個(gè)定義將文化看作特定的生活方式的整體，作為信息、知識(shí)和工具的載體。 國(guó)外 關(guān)于文化的 研究 主要在社會(huì)學(xué)和人類學(xué)著作中，著名人類學(xué)學(xué)者泰勒 (Edward Burt Tylor)給文化的定義是： “ 文化或者文明就是由作為社會(huì)成員的人所獲得的、包括知識(shí)、信念、藝術(shù)、 道德 法則、 法律 、風(fēng)俗以及其他能力和習(xí)慣的復(fù)雜整體。同時(shí)，由于商品凝聚著民族文化，加強(qiáng)國(guó)際文化交流，才能使商品更具有國(guó)際性。s opening up, China will help to show the style of ceremonies. Links to free download Fourth, the conclusion International trade can actually be said that exchanges between people. When the cooperation with foreign trade, due to their living in different social and cultural backgrounds, hence, their culture, customs and rituals, and differences were poor, if violated etiquette, the rapport between the two sides will not only affect the formation of but also affect the other in the cultivation of their own, identity, ability and other aspects of evaluation, and even affect the effectiveness of international trade cooperation in international trade, understand the importance and strengthen cultural exchanges, have the necessary courtesy and etiquette in international trade cooperation basis of interaction between people to conform to certain cultural practices and etiquette. 文化 差異 對(duì)國(guó)際貿(mào)易的影響和 對(duì)策 17 References: [1] Li Shang Yu. On the national culture impact on international trade [J]. Hubei Institute of Adult Education, 2021 (01). [2] Wang Ning. Crosscultural exchange and munication in the role of SinoUS trade negotiations [J]. Anshan Normal University, 2021 (05). [3] Xu Jing. On international business negotiations, crosscultural strategy [J]. Store modernization, 2021 (12) Links to free download 文化 差異 對(duì)國(guó)際貿(mào)易的影響和 對(duì)策 18 翻譯 淺議國(guó)際貿(mào)易中的文化交流 摘要：當(dāng)今社會(huì)國(guó)際 貿(mào)易 日趨頻繁，由于文化交流在國(guó)際 貿(mào)易 中占有重要的作用，要在國(guó)際 貿(mào)易中的跨文化交流實(shí)踐中實(shí)現(xiàn)無(wú)障礙，就需要了解跨文化交際的方法及東西方思維方式和行為方式的基本差異，在中外國(guó)際貿(mào)易中傳播中國(guó)文化，推動(dòng)中國(guó)文 化走向世界，促進(jìn)中外貿(mào)易合作。s feelings, feelings of personal dignity, and enhance people39。s culture, values ??and customs of each other, and exchange in international trade to try to use simple, clear, clear English, do not use lead to misunderstanding of the multimeaning words, puns, slang, idioms, do not use lead to other objectionable words in etiquette, health, the necessary rituals to earn people39。s society, to understand the important role of cultural exchange and cultural the mode of transmission and characteristics, to understand the spread of culture, not only helps to normalize the development of international trade, but also have a positive effect on cultural development in foreign trade in the international spread of Chinese culture, consciously promote the Chinese culture to the world because of cultural exchange in One of the important international trade, the role of international trade in crosscultural practice to achieve accessibility, we need to improve the overall quality of personal integrity and establish a sense of crosscultural munication, understanding the basic theory of crosscultural munication and the way things Fang Siwei and behavior of the basic differences, master the basic principles of crosscultural munication and the specific activities in specific international business etiquette, to further improve their munication skills and language petence, thereby enhancing their international petitiveness. Third, international trade, cultural exchange and thinking way Interpersonal munication in the way international trade is diverse, but mainly direct exchanges and negotiations. Proved the effectiveness of munication in international trade and negotiations are in addition to the overall quality and interpretation of information related to the degree of fidelity, more important is the degree of cultural differences and cultural exchanges with the smooth degree of which affect the way cultural exchange in international trade important aspect of cultural exchange. negotiators individual may be different cultural influences, and style reflected in the negotiations. negotiators are likely 文化 差異 對(duì)國(guó)際貿(mào)易的影響和 對(duì)策 16 to e from very different cultures, subcultural environment, the face of a stranger will naturally maintain a high degree of vigilance Due to cultural differences, likely to cause misunderstanding and to deepen and increase the difficulty of munication. culture is diversity, blend, and beyond its borders. munication misunderstandings and misinterpretations are inevitable, the question is if we are to their own cultural values ??to judge each ot