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s business philosophy philosophy 5 4 1 2 3 Strategy of prouducts Low price Show of sales field choose customers as tutor Promotion achievements of IKEA Show of sale fields Part four: IKEA in China Click to edit title style BeiJing ShangHai ChengDu DaLian WuHan NanJing Shenzhen GuangZhou IKEA in China has nine branches in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing,wuhan,tianjin and Dalian IKEA Tianjin Strategy of china Ⅰ .Cost leadership strategy Ⅱ . Differentiation strategy Ⅲ .Focus strategy The situation The development of Ikea from 2021 to can see the sale