【正文】 D should make sure that it can develop new technologies and products constantly. Control criterion (1)Customer value criterion of customer value is to construct value chain from customer’s demand,which has petitive advantages or is diferent from other corporation’ value chain can supply more customer instance,to construct a new production line,which can produce big size LCD TV,a television enterprise’s investment in resources should make sure that the LCD TV has something obviously superior to it will turn to ineficient deposit assets is a tragic lesson to the traditional stateowned enterprises. (2)Core petence criterion of core petence is that the investment in resources shouldensure the value chain which the enterprise constructs has core petence,for instance,an automobile business builds a new car manufacturing this case,the most important thing is not to establish an advanced production line but to make sure that the product is considerably flexible to the demand of the market,namely,the product of the enterprise can adapt well to the demand of the ,both its tangible and intangibleassets will devaluate or even outdate son,because they can not satisfy and create customer value in time. (3)Core product criterion of core product is that the investment in resources should ensure that the core petence of the enterprise can be turned into its core leap from its core petence to itscore products is the key of the internal managerial capital operation strategy,For example,the refrigeration facilities enterprise with core petence cannot manufacture all types of refrigerators,but it should only manufacture the products which can represent or display its core this way,the enterprise will have relatively petitive advantages. Control method We can chose the control method based on the above control ,the enterprise can adopt the SWOT and other methods to position its strategic value ,the key and scale of its investment can be ,the enterprise can identify its core petence according to the three criteria used to identify its core the enterprise should ensure its investment in constructing and maintaining its core petence is ,in the operation process of the value chain,enterprises should pay attention to the changes of the core petence and ensure enough investment in speaking,the enterprise can adopt ERP,BRP,and other methods to strengthen its ,the enterprise can adopt CIMS,target costing,and other methods to ensure the production of the core product. Cost control of value chain based on cutting down expensecontrolling the reasonable resource consumption From the perspective of value supply and ways to create value,the key of the cost control based on value chain is to cut down the consumption of resources to make the operation cost of value chain be the least,while the value supply the essence,its idea is diferent from the traditional cost aims at controlling the reasonable consumption of resources on the premise of the creation of customer value. Fundamental meaning Based on the methods of the production or provision of customer value,the rationalization aims at being sure of the resources consumption of value chain the least on the basis of ensuring the supply of customer ,the cost control involves the idea of optimizing the value chain rather than simply reducing ,maintaining a reasonable consumption of resources means three ,it is necessary to minimize the consumption of resources based on the whole enterprise value ,it is necessary to minimize the investment and consumption of resources based on the units or links of the value ,the most important is the adequacy of the resource investment and the rationalization of the resource consumption based on the optimization of the value instance,if there is not enou 曲investment in the preparation of the formal manufacturing procedure,there is a low quality of material,as a result,it may increase the production cost of the followup manufacturing procedure( a coalmining the investment of the grubbing procedure is not enough to meet the demands of the mining procedure,it will afect its will induce ). Control criteflon (1)Advantageous cost criterion the standard of advantageous cost is a criterion based on the cost leading means that the whole cost of the enterprise’s value chain has a relatively petitive ,its whole value chain cost is lower than other similar example,if the production line of a car business is the same as its rival’s,it should ensure that its cost is no higher than rival’s,but it does not mean the lower,the better. (2)Advantageous value chain advantageous value chain is the one that has core the cflteflon of cost control based on an advantageous value chain is to minimize the cost