【正文】 “擁有經(jīng)營資源”和“合同關(guān)系”對特許經(jīng)營而言是不容置疑的，但對于“統(tǒng)一經(jīng)營模式”和“交納特許經(jīng)營費用”是否是特許經(jīng)營的基本特征則存在分岐。支付費用的種類、數(shù)額以及支付方式，由雙方當事人在合同中約定。特許人擁有的經(jīng)營資源一般都經(jīng)過了較長時間的開發(fā)、積累，具有較高的商業(yè)價值。這種統(tǒng)一的經(jīng)營模式體現(xiàn)在各個方面，大到管理、促銷、質(zhì)量控制等，小到店鋪的裝潢設(shè)計甚至標牌的設(shè)置等。三是被特許人應當在統(tǒng)一的經(jīng)營模式下開展經(jīng)營。特許人和被特許人是相互獨立的市場主體，雙方通過訂立特許經(jīng)營合同，確定各自的權(quán)利和義務。特許人如果不具備上述條件，特許經(jīng)營也就無從談起。作為一種營銷方式，它是指擁有注冊商標、企業(yè)標志、專利、專有技術(shù)等經(jīng)營資源的企業(yè)也就是特許人，通過訂立合同，將其擁有的這些經(jīng)營資源許可其他經(jīng)營者也就是被特許人使用，被特許人按照合同約定在統(tǒng)一的經(jīng)營模式下開展經(jīng)營，并向特許人支付相應費用的經(jīng)營活動?？梢姡瑥脑囆小掇k法》到《條例》，特許經(jīng)營的定義基本是一致的，主要是在表述方式上進行了一定的變動。2004年12月31日，商務部頒布的《商業(yè)特許經(jīng)營管理辦法》對特許經(jīng)營的定義為：本辦法所稱商業(yè)特許經(jīng)營（以下簡稱特許經(jīng)營），是指通過簽訂合同，特許人將有權(quán)授予他人使用的商標、商號、經(jīng)營模式等經(jīng)營資源，授予被特許人使用；被特許人按照合同約定在統(tǒng)一經(jīng)營體系下從事經(jīng)營活動，并向特許人支付特許經(jīng)營費。北京特許經(jīng)營交易所的成立，將開歷史之先河，成為中國首家特許經(jīng)營交易所，為北京特許經(jīng)營總部園區(qū)的建設(shè)與發(fā)展搭建交易服務平臺，加強北京特許經(jīng)營總部園區(qū)的招商引資，促進北京特許經(jīng)營總部園區(qū)的發(fā)展，促進特許經(jīng)營行業(yè)的轉(zhuǎn)型升級，促進中國特許經(jīng)營的發(fā)展。由于特許經(jīng)營企業(yè)自身的規(guī)律、特點，更需要專業(yè)的交易所提供專業(yè)的交易服務。除特許經(jīng)營權(quán)交易外，北京特許經(jīng)營交易所的交易品種還包括：（1）特許經(jīng)營企業(yè)產(chǎn)權(quán)交易；（2）特許經(jīng)營企業(yè)股權(quán)交易；（3）知識產(chǎn)權(quán)交易（與特許經(jīng)營有關(guān)的商標、專利、著作權(quán)的轉(zhuǎn)讓、許可）；（4）商品交易（特許經(jīng)營企業(yè)集中采購商品）；（5）政府特許經(jīng)營權(quán)交易；（6）與特許經(jīng)營相關(guān)的其他交易。同時，《條例》還要求特許經(jīng)營企業(yè)在與加盟商簽訂特許經(jīng)營合同前，必須向加盟商進行信息披露，建立完備的信息披露制度。根據(jù)《條例》規(guī)定，以特許經(jīng)營方式開展經(jīng)營活動的企業(yè)，應當向商務主管部門備案。我們預計，未來五年到十年，區(qū)域特許和單店特許是特許經(jīng)營權(quán)交易的重心，隨著市場飽和，轉(zhuǎn)特許市場將逐步擴大，最終超過區(qū)域特許和單店特許，成為特許經(jīng)營權(quán)交易的重心。區(qū)域特許、單店特許和轉(zhuǎn)特許是特許經(jīng)營權(quán)交易的基本種類。（2）單店特許交易即特許人授權(quán)許可加盟商在特定地點設(shè)立一家或數(shù)家加盟店，加盟商沒有分許可權(quán)利。加盟商通過特許經(jīng)營交易，獲得了開展經(jīng)營所需的品牌、系統(tǒng)及支持，從而實現(xiàn)安全、有效的投資。北京特許經(jīng)營交易所成立后，除其他交易所開展的常規(guī)交易品種外，其核心交易品種主要是特許經(jīng)營權(quán)交易。綜上所述，我們認為，籌建以特許經(jīng)營為方向的北京特許經(jīng)營交易所，是中國特許經(jīng)營市場發(fā)展的需要，對于特許經(jīng)營企業(yè)轉(zhuǎn)型，規(guī)范特許經(jīng)營交易，防范特許經(jīng)營欺詐，促進特許經(jīng)營市場的發(fā)展具有重要的現(xiàn)實意義。這是北京特許經(jīng)營總部園區(qū)發(fā)展的新思路、新模式。特許經(jīng)營交易所也是股權(quán)投資基金（PE）退出的重要渠道。一個規(guī)范的交易市場，不僅可以幫助企業(yè)實現(xiàn)低成本、高效率的交易，也能引導、規(guī)范企業(yè)的交易行為。在中國特許經(jīng)營市場的發(fā)展體系中，特許經(jīng)營交易市場的發(fā)展是不容忽視的重要一環(huán)。我們認為，這一時期已經(jīng)進入尾聲，正在向持續(xù)成長時期過度轉(zhuǎn)型。最近幾年，特許經(jīng)營欺詐是商業(yè)欺詐的重災區(qū)之一，成為打擊商業(yè)欺詐的重點之。目前，中國特許經(jīng)營企業(yè)在發(fā)展加盟店時普遍存在一些問題，主要是注重加盟時的一次性加盟費收益，而忽視加盟后的持續(xù)效益；注重加盟店數(shù)量的發(fā)展，忽視加盟店質(zhì)量的提高；注重加盟時的短期培訓，忽視加盟店的后續(xù)培訓與支持；等等。中國特許經(jīng)營企業(yè)數(shù)量雖多，但普遍規(guī)模較小，平均擁有店鋪數(shù)量僅50家左右，僅相當于發(fā)達國家約十分之一。但從特許經(jīng)營理論和發(fā)達國家的情況來看，零售型的品牌專賣店也可以歸屬于特許經(jīng)營范疇。很多通過設(shè)立“專賣店”等方式進行連鎖經(jīng)營的企業(yè)，其數(shù)量更為龐大。預計2009年備案的特許經(jīng)營企業(yè)將接近2000家。從2008年5月1日開始，特許經(jīng)營備案成為強制要求。根據(jù)中國連鎖經(jīng)營協(xié)會公布的統(tǒng)計數(shù)據(jù)，2007年未，中國特許經(jīng)營企業(yè)的數(shù)量已經(jīng)達到2800家，成為全球特許經(jīng)營體系最多的國家。現(xiàn)代特許經(jīng)營在中國的傳播始于二十世紀八十年代未肯德基進入中國，但中國特許經(jīng)營市場的全面發(fā)展，則是從1997年原國內(nèi)貿(mào)易部頒布實施《商業(yè)特許經(jīng)營管理辦法（試行）》之后。其中，加盟店轉(zhuǎn)讓即“二手店”的轉(zhuǎn)讓，就像“二手房”和“二手車”交易一樣，非?；钴S，成為創(chuàng)業(yè)投資人首選。如果完全依靠企業(yè)自有資金投資，是很難實現(xiàn)的。賽百味的成功，與特許經(jīng)營模式密不可分。賽百味（SUBWAY174。對企業(yè)而言，特許經(jīng)營也是一種投融資模式。比如，美國特許經(jīng)營的零售額約占全美商品零售額的60%。但是，本建議書所稱商業(yè)特許經(jīng)營或特許經(jīng)營，并不完全局限于《商業(yè)特許經(jīng)營管理條例》所指。 she第一章 特許經(jīng)營定義 特許經(jīng)營的定義 產(chǎn)品和商號特許經(jīng)營第二章 特許經(jīng)營行業(yè)背景分析 特許經(jīng)營的發(fā)展條件 國際特許經(jīng)營發(fā)展狀況 中國特許經(jīng)營發(fā)展狀況 中國特許經(jīng)營企業(yè)數(shù)量分析第三章 特許經(jīng)營法律政策分析 特許經(jīng)營法律背景 特許經(jīng)營立法概述 特許經(jīng)營交易的法律分析 特許經(jīng)營交易的政策分析第四章 項目建設(shè)條件分析 天時：最佳建所時機 地利：最佳建所地點 人和：優(yōu)秀發(fā)起人和政府大力支持第五章 特許經(jīng)營權(quán)交易品種 特許經(jīng)營權(quán)交易 品牌專賣權(quán)交易 特許經(jīng)營企業(yè)產(chǎn)權(quán)交易 特許經(jīng)營企業(yè)股權(quán)交易 特許經(jīng)營商品交易 知識產(chǎn)權(quán)交易 政府特許經(jīng)營權(quán)交易第六章 特許經(jīng)營權(quán)交易 特許經(jīng)營權(quán)的交易原則 特許經(jīng)營權(quán)的交易制度 特許經(jīng)營權(quán)的交易模式 特許經(jīng)營權(quán)的交易方式 特許經(jīng)營權(quán)的交易管理第七章 特許經(jīng)營交易所發(fā)展規(guī)劃 市場發(fā)展預測 市場培育期 市場成長期 市場成熟期第八章 財務分析及收益預測 注冊資金及股東 投資預算 盈虧平衡測算 經(jīng)濟效益分析第九章 社會效益分析 促進特許人的發(fā)展 保障加盟商的投資權(quán)益 建立規(guī)范的特許經(jīng)營交易秩序 引進國際先進的特許經(jīng)營體系 促進中國特許經(jīng)營行業(yè)的發(fā)展第十章 特許經(jīng)營交易的風險與控制前 言北京特許經(jīng)營交易所是以特許經(jīng)營權(quán)交易為核心的專業(yè)化交易平臺，通過建立專業(yè)、完善的特許經(jīng)營權(quán)交易及相關(guān)產(chǎn)權(quán)交易、股權(quán)交易、產(chǎn)品交易及知識產(chǎn)權(quán)交易體系，規(guī)范商業(yè)特許經(jīng)營活動，保障商業(yè)特許經(jīng)營交易秩序，促進商業(yè)特許經(jīng)營健康有序發(fā)展。I found this outside this gentleman39。 he said. He started to plain about this wicked world but was interrupted by a knock at the door. A girl came in and put an envelope on his desk. It contained amp。Everyone39。s not there now.39。 I said, 39。50 and I felt very upset.39。I entered the hotel manager39。 living in a beautiful new house in the country. Work on it had begun before my sister left. The house was pleted five months ago. In my letter, I told her that she could stay with us. The house has many large rooms and there is a lovely garden. It is a very modern house, so it looks strange to some people. It must be the only modern house in the district.Lesson23 A new house 新居Lesson22 A glass envelope 玻璃信封Lesson21 Mad or not? 是不是瘋了？t realize one important thing. I39。s a waste of time.39。 my friends say.39。Fishing is my favourite sport. I often fish for hours without catching anything. But this does not worry me. Some fishermen are unlucky. Instead of catching fish, they catch old boots and rubbish. I am even less lucky. I never catch anythingnot even old boots. After having spent whole mornings on the river, I always go home with an empty bag. 39。 I said sadly.39。but they are for next Wednesday39。Certainly, 39。 I asked.39。Certainly,39。 he asked.39。 Susan exclaimed.39。ve sold out,39。I39。 I asked.I hurried to the ticketoffice. 39。 Susan answered.39。 I said.39。 he said 39。I39。t got my bag.39。but I can39。Yes, thank you,39。Did you have a good meal ?39。After I had had lunch at a village inn, I looked for my bag. I had left it on a chair beside the door and now it wasn39。My aunt Jennifer is an actress. She must be at least thirtyfive years old. In spite of this, she often appears on the stage as a young girl. Jennifer will have to take part in a new play soon. This time, she will be a girl of seventeen. In the play, she must appear in a bright red dress and long black stockings. Last year in another play, she had to wear short socks and a bright, orangecoloured dress. If anyone ever asked her how old she is, she always answers, 39。 If you receive a request like this, you cannot fail to obey it!If you park your car in the wrong place, a traffic policeman will soon find it. You will be very lucky if he lets you go without a ticket. However, this does not always happen. Traffic police are sometimes very polite. During a holiday in Sweden, I found this note on my car:39。100 a year!t interrupt,39。 I said in a weak voice. 39。The secretary told me that Mr. Harmsworth would see me. I felt very nervous when. I went into his office. He did not look up from his desk when I entered. After I had sat down, he said that business was very bad. He told me that the firm could not afford to pay such large salaries. Twenty people had already left. I knew that my turn had e. 39。 As I soon learnt, he was English himself! After I had left a small village in the south of France, I drove on to the next town. On the way, a young man waved to me. I stopped and he asked me for a lift. As soon as he had got into the car, I said good morning to him in French and he replied in the same language