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perceptions in both con trolled laboratory and field environments. Such studies would permit causal conclusions to be drawn regarding the efficacy of different website features and content for creating various culture perceptions. In addition, research is needed to 10 address the relative effects of anizational culture impressions on applicants39。 emphases on rewards, supportiveness, and diversity. FUTURE RESEARCH The present study begins to outline website features and content that may be related to the formation of job seekers39。 anizational culture perceptions. These findings indicate that website design features (., employee testimonials illustrating team work), information about anizational policies (., continuing education programs), specific references to culture dimensions (., the anization values workers who are creative and innovative), and other miscellaneous but relevant website content (., listing of anizational awards won) played an instrumental role in determining what culture perceptions participants associated with the Fortune 500 panies whose websites were used in the current study. Though the percentage of participant responses assigned to the aforementioned categories varied considerably across the nine culture dimensions, there were three mon themes that emerged. First, the specific references made about culture dimensions (., content) on a pany39。 Miller, 1983). Though such recruiting experiences can have signaling value under many circumstances, the role of such experiences is much more significant when applicants possess little knowledge about the hiring anization (Rynes et al., 1991). We believe signaling theory can be extended to the Inter domain to explain how potential applicants form anizational culture perceptions after viewing recruitment websites. For instance, if an anization39。 Hendrickson, 1998). For example, if an anization39。 Turban, 2021。 Rynes amp。 Giannantonio, 1995。 Miller, 1983。 Gerhart, 1991。 Zusman amp。 Kay, 2021。 Lautenschlager, 1993). The overall amount of information on an official anizational recruitment website is much greater than from a job advertisement alone (Braddy, Thompson, Wuensch, amp。 Landis, 2021). This latter option is most likely to be effective when used in conjunction with job boards. One recent survey indicates that over 90% of large . anizations maintain their own official recruiting websites (Cappelli, 2021). These websites, dedicated solely to recruitment, have several advantages. First, content can be posted much more cheaply on the anization39。 websites (Zusman amp。 Cable, 1997). How ever, very little research exists regarding how applicants form culture perceptions from recruitment websites. Thus, this exploratory study at tempts to identify aspects of websites that influence viewer perceptions of anizational culture impressions. Online Recruiting: Organizational Strategie