產(chǎn)品競爭要素分析ppt18-經(jīng)營管理(參考版)
2024-08-19 19:11本頁面
【正文】 質(zhì)檢 ? Cost of redesign or reformulation重設(shè)計 /重規(guī)范成本 ? Retraining or relearning cost重培訓(xùn) /重學(xué)習(xí)成本 ? Changing role of the user使用者角色轉(zhuǎn)變 ? Risk of failure失敗的風(fēng)險 ? New ancillary products新的輔助成本 ? Switching cost vs. SwitchingBack costs 轉(zhuǎn)換成本 vs. 再轉(zhuǎn)換成本 The Threat of Substitution(3) ?The buyer’s propensity to switch 買方的轉(zhuǎn)換意愿 ? Resources資源 ? Risk profile對風(fēng)險的認識程度 ? Technology orientation技術(shù)傾向 ? Previous substitutions以往的替代 ? Intensity of Rivalry競爭的強度 ? Generic strategy總體的策略 建議閱讀 ?麥克 .波特《競爭優(yōu)勢 》 ?麥克 .波特《競爭戰(zhàn)略 》 。性能 ? Uncertainty不確定性 ? Perception of value感知價值 The Threat of Substitution(2) ? The cost of switching to the substitute 替代品的轉(zhuǎn)換成本 ? Identifying amp。社會限制 ? Shifting Rivalry競爭轉(zhuǎn)移 Bargaining Power of Buyers ? It is Concentrated or purchases large volumes relative to seller sales 購買量較大 ? The products it purchases from the industry represent a significant fraction of the buyer’s cost or purchases
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