產(chǎn)品競爭要素分析（ppt18）-經(jīng)營管理-全文預(yù)覽
【正文】 ition environment 有關(guān)競爭環(huán)境的誤區(qū) ? 5 structural determinants of the intensity of petition 5種行業(yè)競爭要素 Myths 誤區(qū) ? Myth1: Competition locates only inside the industry 誤區(qū) 1：競爭只存在于行業(yè)公司之間 ? Reality: Competition locates everywhere—Suppliers/Coworkers/Cooperators/… 現(xiàn)實(shí)：競爭來自于一切相關(guān)者：供應(yīng)商、同事、合作者 ? Myth2: Customer is God 誤區(qū) 2： 顧客就是上帝 ? Costomer is your copetitior 現(xiàn)實(shí)：顧客是“ 合作競爭者” Com Com Com Com Com The Real Environment 真實(shí)的環(huán)境 Industry Competitors 行業(yè)內(nèi)的競爭者 替代產(chǎn)品 供應(yīng)商 客戶 潛在的進(jìn)入者 5 Driving Forces of Industry Competition 5種產(chǎn)業(yè)競爭的驅(qū)動因素 ? Threat of Entry ?進(jìn)入威脅 ? Rivalry Among Existing Firms ?現(xiàn)有的業(yè)內(nèi)競爭 ? Bargaining Power of Suppliers ?供應(yīng)方的侃價實(shí)力 ? Bargaining Power of Buyers ?需求方的侃價實(shí)力 ? Threat of Substitute Products/Services ?替代威脅 Barriers to Entry進(jìn)入壁壘 ? Economies of Scale規(guī)模經(jīng)濟(jì) ? Product of Differentiation產(chǎn)品歧異性 ? Capital Requirements資金要求 ? Switching Costs轉(zhuǎn)換成本 ? Access to Distribution Channe
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