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328imi消費(fèi)行為與生活形態(tài)年鑒(ppt31)-銷售管理(參考版)

2024-08-18 13:45本頁面
  

【正文】 IMI 消費(fèi)行為與生活形態(tài)年鑒 Integrated Marketing Information 為您在中國的客戶提供最佳的解決方案 The solution to deliver more to your clients in China 我們的使命( IMI mission) 為經(jīng)濟(jì)處于快速增長的中國市場提供準(zhǔn)確而廣泛的技術(shù)支持! To contribute to the Chinese fast moving economy by delivering an accurate and broad image of the Chinese society 關(guān)于我們( The pany) ? 博統(tǒng)正析數(shù)據(jù)信息咨詢公司正式成立于 2020年 IMI was officially created in 2020 ? 自 1995年開始收集國內(nèi)消費(fèi)者調(diào)查數(shù)據(jù) Has been collecting data since 1995 ? 由北京廣播學(xué)院廣告研究方面的兩位知名專家主持研究與編篡工作 Based on the work and with the participation of two of the most well known media professors from Beijing Broadcasting University – 丁俊杰 院長 ( Ding JunJie) – 黃昇民院長 ( Huang Shengmin) ? 由最初的 3個(gè)城市的市場調(diào)查發(fā)展到目前的 21個(gè)城市 Started with 3 cities, now covering 21 cities across China 我們的客戶( The clients) ? 超過 1500家客戶,基本涉及社會(huì)生活形態(tài)的所有領(lǐng)域 With more than 1 500 clients, IMI reaches all industries – 市場調(diào)查 Market Research – 廣告代理公司 Advertising agencies – 企業(yè) Advertisers – 公共機(jī)構(gòu) Institutions ? 遍及國內(nèi)外 In China and abroad 我們能提供什么( Our product) ? 提供如下幾個(gè)方面詳細(xì)了解中國市場綜合信息的工具 A yearbook that includes all the information needed to understand the Chinese market in terms of – 市場基本情況(人口統(tǒng)計(jì),經(jīng)濟(jì)發(fā)展水平,居民生活條件等) Market conditions in the cities (demographics, economic development and living conditions) – 地區(qū)媒介接觸習(xí)慣(超過 1,000個(gè)媒體調(diào)查,涉及電視,廣播,報(bào)紙,雜志和互聯(lián)網(wǎng)絡(luò)等) Media habit (more than 1,000 media surveyed including TV, Radio, Print and Inter) – 關(guān)于消費(fèi)者對產(chǎn)品與服務(wù)方面的消費(fèi)態(tài)度 Usages and Attitudes towards a full range of products and services 數(shù)據(jù)收集方式( Methodology) ? IMI 與央視 索福瑞媒介研究機(jī)構(gòu)(涉及國內(nèi)外電視媒體用戶的調(diào)查與研究)進(jìn)行合作 IMI partner with CSM (CVSC Sofres Media) The reference in China and aboard for its TV audience methodology ? 超過 21,000個(gè)樣本戶的入戶訪問 More than 21, 000 successful face to face interviews conducted in 2020 ? 超過 21,000個(gè)被訪問者提交的文字調(diào)查問卷 And more than 21, 000 additional questionnaires pleted by the interviewees ? 取樣方法 ( Sampling method ) – 多級(jí)組合隨機(jī)抽樣 Multilevel Mixed Random Sampling ? 抽樣涵蓋 21個(gè)
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