consumermotivation英文版-wenkub.com
2025-02-26 11:24 本頁(yè)面
【正文】 Consumer Motivation 03/27 1 CH5 Motivation Overview ?Definition ?Types of Consumer Needs ?Motivational Conflict and Need Priorities ?Motivational Intensity ?The Challenge of Understanding Consumer Motivation ?Motivating Consumers 03/27 2 CH5 Motivation Definition ?Motivation: An inner force which reflects goaldirected arousal ?Consumer Motivation: the drive to satisfy both psychological needs through product purchase and consumption 03/27 3 CH5 Motivation Types of Consumer Needs... ?Physiological Needs ? basic human needs, including food, water, and sleep
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1