conceptsandcases(英文版)-wenkub.com
2025-02-26 11:21 本頁面
【正文】 both short and long range objectives are needed. Financial performance targets a pany wants to achieve. Targets relating to strengthening a pany’s overall market position and petitive viability. Performance Objectives Financial Objectives Strategic Objectives Recap of Important Terms Achievement levels to be reached within the next three to five years. Nearterm performance targets。s Strategy ? How to grow the business ? How to please customers ? How to outpete rivals ? How to respond to changing market conditions ? How to manage each functional piece of the business and develop needed anizational capabilities ? How to achieve strategic and financial objectives Strategy is HOW to . . . Understanding Company Strategy What to Look For Pattern of Actions That Define Strategy Actions to Strengthen Resources Capabilities Diversification Responses to Changing Conditions Offensive Moves to Gain Edge Changes in Product Line, Quality, or Service Geographic Coverage Forward or Backward Integration, Collaboration How Functional Activities Are Managed Defensive Moves Pursuing New Opportunities Strategy Example: McDonald’s ? Strategic priorities – Continued growth – Providing exceptional customer care – Remaining an efficient and quality producer – Offering high value and tasting products – Effectively marketing McDonald’s brand on a global scale Core Elements of McDonald’s Strategy ? Add 2500 restaurants annually ? Promote frequent customer visits via attractive menu items, lowprice specials, and Extra Value Meals ? Be highly selective in granting franchises ? Locate on sites offering convenience to customers and profitable growth potential ? Focus on limited menu and consistent quality ? Careful attention to store efficiency ? Extensive advertising and use of Mc prefix ? Hire courteous (polite) personnel。 pay an equitable wage。 they establish the pace for achieving the longrange objectives. LongRange Objectives ShortRange Objectives Recap of Important Terms Managerial action plan for achieving anizational objectives。 a guiding concept for what the anization is trying to do and to bee. Represents management’s customized answer to the question “what is our business and what will it be.” A mission statement broadly outlines the anization’s future direction and serves as a guiding concept for what the anization is to do and to bee. Strategic Vision Organization Mission Recap of Important Terms Organization’s targets for achievement。STRATEGIC MANAGEMENT: Concepts and Cases for MBA Class 131132 Zhang Yong Xi’an Jiaotong University Main Issues to be Covered: ? Strategic managementconcept ? environment analysisexternal and internal ? strategies at different levels ? strategy formulation ? strategy implementation ? strategy evaluation ? cases Chapter 1 ? Strategic Management and in
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