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【正文】 Copyright Harvey Gilbert Mystery Shopping For Positive Results by Harvey Gilbert Copyright Harvey Gilbert My experience .... Or the A to Z of mystery shopping A Airports, airlines B Banks, betting shops C Castles, car dealers, call centres D Department stores, drug stores E Electrical outlets F Franchise operations G Government, greyhound racing H Hotels I International projects J Jewellers K Kiddies clothes L Leisure outlets M Military bases, mobile phones N Newsagents O Opticians P Petrol retailers, pubs, pricing, post offices Copyright Harvey Gilbert Q Queuing R Restaurants S Supermarkets T Tourism, teles U Utilities . Water suppliers V Video MS W Wholesalers X Extra sales and profits Y Yachting Z Zoos And there?s more ………….. Copyright Harvey Gilbert My experience reflects the development of MS across the world: ? Retail “branch” operations ? Leisure and tourism ? Financial ? Government ? Business to business ? Visits ? Phone calls ? Letters ? Email ? Inter ? Audio/Video techniques Mystery shopping is now used by most kinds of anisations and businesses Copyright Harvey Gilbert My agenda today ……………. Mystery shopping for positive results: ? The contribution that MS can make ? Settingup and running a positive program ? Examples of using MS positively ? What can go wrong? Copyright Harvey Gilbert The contribution MS can make: Mystery shopping enables us: ? To evaluate customer service performance against agreed KPI?s – Staff and manageme
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