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it is best to avoid these No end punctuation follows any of these points 51 來自 中國最大的資料庫下載 RECOMMENDED FORMAT FOR TABLES AND BOXES Type of assignment Corporate strategy Marketing strategy development Client Major German brewer Major . brewer Scottish brewer Various Major European brewer Australian wine amp。s exclamation point 50 來自 中國最大的資料庫下載 THIS IS WHERE THE TITLE (ALL CAPS) IS POSITIONED The subtitle follows with only an initial cap The body of a word slide follows an outline format, beginning with main points which start with a capital letter ? The second level is called a bullet point。 Paribas Asia Securities。 if a graph is not optimal, then consider words or a table 21 來自 中國最大的資料庫下載 Steady growth of banking assets Lending balance keeps stable CHINA COMMERCIAL BANKING SECTOR IS LARGE WITH STEADY GROWTH 1997 1998 1999 2020E1,491 1,521 1,678 1,893 1997 1998 1999 2020E829 997 1,068 1,067 YoY: 0% Banking(1) asset at the end of the period(2) (USD BN) Lending outstanding balance at the end of the period(3) (USD BN) 1. Excluding post office finance, urban and rural credit cooperatives 2. 2020 is an estimate, assuming ICBC, CCB and BOC accounting for 60% of the banking sector asset 3. 2020 is an estimate, assuming the 4 major banks accounting for 72% of the banking sector loan outstanding balance Source: China Financial Almanac。 detection 2,551 958 Broad diffusion 5,303 2,400 IR sensors 2,372 827 Chloride 1,524 () 624 Bulk chloride 1,270 () 641 Parts 152 () () (15) () Design 691 5 () 138 Total 13,863 100 () 5,573 100 Product 1991 Sales ($000) Sales % of Total 198791 CAGR (Real %) GM (%) GM ($000) GM % of Total Source: Annual Division Budget Messages are buried in the data Example 7 來自 中國最大的資料庫下載 THE REDESIGN PROCESS INVOLVES FOUR DISCRETE STAGES Extensive customer analysis ? Customer service and support requirements Detailed internal diagnostic ? Time spent by activity by responsibility ? Capacity of the system ? Current contact model does not have capacity to serve all customers adequately ? Several low value areas consume time ? TSE time consumed by activities which could be handled more efficiently by other resources ? No sales growth from current model ? Lots of opportunity to leverage other resources, like CAS ? Most customers receptive to remendations that allow us to leverage sales force time Analysis Findings Customer Technical Assistance Technical Assistance Ordering Technical Assistance Technical Assistance ES CAS TSE CSR DM Plant Price Concessions Group Price Concessions Expediting Price Concessions Expediting Ordering ASP selling/implementation ISP selling Quoting/crossreferencing Expediting Technical assistance in person Rotational calls Av ailability Expediting Price concessions Current Organizational Structure VP and Director, MWS Div ision VP, National Sales Telemarketing Manager (1) Zone Managers (5) CAS Manager (1) CAS Reps (4) District Managers (30) ESs (46) TSEs (186) TSRs (23) CS Manager (1) VP, National Sales CAS Manager Financial Analyst Team Leader Technical Engineers Remote Technical Engineers Customer Serv ice Reps CAS Reps Quoting Av ailability Current Contact Model Proposed Contact Model Zone Operations Manager Analysis: Identify opportunities Evaluate Alternatives: Opportunities point to new contact model Business Managers Remote TE TE Team Leader Customer Plant CSR CAS Proposed Organizational Structure CS Managers (10) Telemarketing TSRs (13) CSRs (65) Latrobe Telemarketing (9) ES District Managers (6) Av ailability Quoting ISP crossreferencing Ordering Price concessions Expediting Too much information? Example 8 來自 中國最大的資料庫下載 THE 36‖ LIFTER DOMINATES SALES AND PROFIT 1992 Product Family Profitability 36‖ 14‖ 12‖ 96‖ 10‖ Discount Rate % Current Dollar . ($M) 555 19 35 179 91 Revenues ($M) 349 17 19 60 30 Note: Width of bar is proportional to CDGI *Valuation ROI 3y median CFROI Sources: LRP。 HOLT Value Model CFROI (%) Lifter Bore (Volume) Example Is the plexity necessary? 9 來自 中國最大的資料庫下載 PREMIUM LOW CALORIE SWITCHING OCCURRING WITHIN PREMIUM SEGMENT, NOT NEAR PREMIUM Halt the Leaks to Competitors 1990 amp。 IMD。 HK Moary Authority CAGR 9297 14% 4% 10% Trade volume growth 13% 24% 17% 3% 2% 5% Example 26 來自 中國最大的資料庫下載 SOME BASIC RULES FOR DESCRIPTIVE GRAPHICS For Item Comparisons or Comparison