bcg-writingclearandinterestingslides(ppt55)-it(存儲(chǔ)版)
【正文】 CAS TSE CSR DM Plant Price Concessions Group Price Concessions Expediting Price Concessions Expediting Ordering ASP selling/implementation ISP selling Quoting/crossreferencing Expediting Technical assistance in person Rotational calls Av ailability Expediting Price concessions Current Organizational Structure VP and Director, MWS Div ision VP, National Sales Telemarketing Manager (1) Zone Managers (5) CAS Manager (1) CAS Reps (4) District Managers (30) ESs (46) TSEs (186) TSRs (23) CS Manager (1) VP, National Sales CAS Manager Financial Analyst Team Leader Technical Engineers Remote Technical Engineers Customer Serv ice Reps CAS Reps Quoting Av ailability Current Contact Model Proposed Contact Model Zone Operations Manager Analysis: Identify opportunities Evaluate Alternatives: Opportunities point to new contact model Business Managers Remote TE TE Team Leader Customer Plant CSR CAS Proposed Organizational Structure CS Managers (10) Telemarketing TSRs (13) CSRs (65) Latrobe Telemarketing (9) ES District Managers (6) Av ailability Quoting ISP crossreferencing Ordering Price concessions Expediting Too much information? Example 8 來自 中國(guó)最大的資料庫(kù)下載 THE 36‖ LIFTER DOMINATES SALES AND PROFIT 1992 Product Family Profitability 36‖ 14‖ 12‖ 96‖ 10‖ Discount Rate % Current Dollar . ($M) 555 19 35 179 91 Revenues ($M) 349 17 19 60 30 Note: Width of bar is proportional to CDGI *Valuation ROI 3y median CFROI Sources: LRP。 Paribas Asia Securities。 it is best to avoid these No end punctuation follows any of these points 51 來自 中國(guó)最大的資料庫(kù)下載 RECOMMENDED FORMAT FOR TABLES AND BOXES Type of assignment Corporate strategy Marketing strategy development Client Major German brewer Major . brewer Scottish brewer Various Major European brewer Australian wine amp。s exclamation point 50 來自 中國(guó)最大的資料庫(kù)下載 THIS IS WHERE THE TITLE (ALL CAPS) IS POSITIONED The subtitle follows with only an initial cap The body of a word slide follows an outline format, beginning with main points which start with a capital letter ? The second level is called a bullet point。 if a graph is not optimal, then consider words or a table 21 來自 中國(guó)最大的資料庫(kù)下載 Steady growth of banking assets Lending balance keeps stable CHINA COMMERCIAL BANKING SECTOR IS LARGE WITH STEADY GROWTH 1997 1998 1999 2020E1,491 1,521 1,678 1,893 1997 1998 1999 2020E829 997 1,068 1,067 YoY: 0% Banking(1) asset at the end of the period(2) (USD BN) Lending outstanding balance at the end of the period(3) (USD BN) 1. Excluding post office finance, urban and rural credit cooperatives 2. 2020 is an estimate, assuming ICBC, CCB and BOC accounting for 60% of the banking sector asset 3. 2020 is an estimate, assuming the 4 major banks accounting for 72% of the banking sector loan outstanding balance Source: China Financial Almanac。 HOLT Value Model CFROI (%) Lifter Bore (Volume) Example Is the plexity necessary? 9 來自 中國(guó)最大的資料庫(kù)下載 PREMIUM LOW CALORIE SWITCHING OCCURRING WITHIN PREMIUM SEGMENT, NOT NEAR PREMIUM Halt the Leaks to Competitors 1990 amp。 HK Moary Authority CAGR 9297 14% 4% 10% Trade volume growth 13% 24% 17% 3% 2% 5% Example 26 來自 中國(guó)最大的資料庫(kù)下載 SOME BASIC RULES FOR DESCRIPTIVE GRAPHICS For Item Comparisons or Comparison of Parts of a Whole, Use a Bar Chart or a Stacked Column Chart Use a bar chart for ? Market research survey responses ? Competitor parisons reserves column charts for time series parisons leaves room for long labels on the left axis Use a stacked column chart for ? Cost structures or cost structure parisons ? Regional market share parisons ? Changes or differences in mix across time or petitors 27 來自 中國(guó)最大的資料庫(kù)下載 MOTHERS WILLING TO BREASTFEED BUT WOULD USE INFANT FORMULAE AS A SUPPLEMENT Supplement baby food Baby food better for baby “ Cannot‖ breastfeed (not enough milk) Do not have time to breastfeed (. work reasons) Others(1) Total 06 month 612 month 13 year 0 200 400(1) Typical other reason: baby likes it Source: Survey results。 spirits pany Major . brewer Goal of the study Strategic alliances in Europe Acquisition strategy Strategy development Acquisitions in brewing and soft drinks in Spain European brand Brand extension strategies Brand positioning Backup 52 來自 中國(guó)最大的資料庫(kù)下載 THIS IS THE FORMAT FOR TABLES Chain Segment Offpremise ? Supermarket ? Cstore ? Drug ? Gas ? Liquor/Other
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