政治與法規(guī)-資料下載頁
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【正文】 信任與不能獲得公平交易Feelings of interpersonal distrust and not getting fair deal 強調(diào)物質(zhì)財富Emphasis on material wealth 相信技術(shù)可以主宰一切Belief that technology is common domain,第三十二頁，共三十七頁。,所有WTO國均參加簽署TRIPS協(xié)約Countries that join the World Trade Organization must sign on to the TRIPS agreement (TradeRelated Aspects of Intellectual Property Rights) 國際干預(yù)產(chǎn)生力量(l236。 liɑng)International conventions have been gaining strength 已開發(fā)國家藉此支持新興國家Developed countries are lending support to emerging countries,Protecting Intellectual Property,第三十三頁，共三十七頁。,Home Country Legislation,反托拉斯法ANTITRUST LAWS Prevent anticompetitive activities such as the creation of monopolies and cartels〔公平交易(gōng p237。ng jiāo y236。)法〕 反賄賂法CORRUPTION LAWS Prevent multinational corporations from using unethical means to obtain competitive advantage in a particular market Foreign Corrupt Practices Act makes it illegal to bribe politicians 〔公職人員財產(chǎn)申報法〕,第三十四頁，共三十七頁。,Chapter Summary,Firms must evaluate and manage political risk related to government trade policies, economic policies, labor/political action groups, and terrorism. Firms are affected by international, homecountry, and host country laws–belonging to one of three judicial systems: common, code, and Islamic. Firms must decide jurisdiction and conflict resolution methods before conflicts arise. Protection of intellectual property rights constitutes a priority for international firms.,第三十五頁，共三十七頁。,本章(běn zhānɡ)結(jié)束 謝謝,第三十六頁，共三十七頁。,內(nèi)容(n232。ir243。ng)總結(jié),An Overview of the International Marketing Environment－政治(zh232。ngzh236。)與法規(guī)。國共二次論壇〔2006,04,1516〕?！?〕政治(zh232。ngzh236。)風(fēng)險的來源〔p132〕。舉凡方法、技術(shù)、製程、配方、。憲法和一般法律、命令、公文。標(biāo)語及通用的符號、名詞、公式、數(shù)表、表格、簿冊或時曆,第三十七頁，共三十七
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