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movies on the go. The answer may be tablets: portable devices with bigger screens than mobile phones have, but which are simpler and smaller than laptops and books. Apple is rumored to release its tablet in early 2023. Will it be a big iPhone or a small touchscreen Macbook? Time will tell, but they’ve done it before. Why?: The PC is too big, the mobile phone too small. Tougher requirements from demanding mobile phone users will force change to happen. And people can once more buy smaller mobile phones. Why not?: Smaller portable PCs with touch screens, PDAs and eReaders cover the same need. The gamut of gadgets is already too rich to squeeze in yet another. 9) iPhone killers A few years after Apple outsmarted its petitors with the iPhone and singlehandedly raised the bar for ease of use in a mobile phone, we’ll finally start seeing phones to match. This is good for everyone, as it will keep the innovation going. The new advance of phones armed with Google’s Android operating system looks particularly interesting, teaming up the best efforts of Motorola, Samsung and HTC with Google’s suite of services and proven abilities in solid user experience design. Together they openly copy the key iPhone features but also attack its weakest points. So we see better camera quality, simultaneous apps, Flash support , a physical keyboard, turnbyturn GPS, and more. The ante has definitely been upped, while Microsoft, as usual, is tagging along as best as it can. Why?: Apple keeps tight control over their universe, to the rising frustration of developers. This has served them well, but may be a dangerous longterm strategy. When other manufacturers start to deliver great user experiences, they may start to leverage their functional superiority by actually making it useful. Why not?: Apple still has the edge, due mostly to their control of the entire value chain. More than ever, the devil is in the detail, and what seems like a promising attack may fall apart upon closer inspection. And as always, we can’t predict what Apple has got up their wellcloaked sleeve. Thank you! 演講完畢,謝謝觀看!