industryandcompetitiveanalysis(英文版)-資料下載頁
2025-03-28 23:12本頁面
【正文】 gaining position Question 3: What Forces Are at Work to Change Industry Conditions? ? Industries change because forces are driving industry participants to alter their actions ? Driving forces are the major underlying causes of changing industry and petitive conditions Analyzing Driving Forces 1. Identify those forces likely to exert greatest influence over next 1 3 years – Usually no more than 3 4 factors qualify 2. Assess impact – What difference will the forces make (favorable? unfavorable?) Common Types of Driving Forces (I) ? Changes in longterm industry growth rate ? Changes in who buys the product and how they use it ? Product innovation ? Technological change/process innovation ? Marketing innovation ? Entry or exit of major firms ? Diffusion(傳播） of technical knowledge Common Types of Driving Forces (II) ? Increasing globalization of industry ? Changes in cost and efficiency ? Market shift from standardized to differentiated products (or vice versa) ? New regulatory policies and/or government legislation ? Changing societal concerns, attitudes, and lifestyles ? Changes in degree of uncertainty and risk Question 7: Is the Industry Attractive or Unattractive and Why? Develop conclusions about whether the industry and petitive environment is attractive or unattractive, both near and longterm, for earning good profits Objective Principle A firm uniquely wellsuited in an otherwise unattractive industry can, under certain circumstances, still earn unusually good profits Things to Consider in Assessing Industry Attractiveness ? Industry’s market size and growth potential ? Whether petitive conditions are conducive（ 有益） to rising/falling industry profitability ? Will petitive forces bee stronger or weaker ? Whether industry will be favorably or unfavorably impacted by driving forces ? Potential for entry/exit of major firms ? Stability/dependability of demand ? Severity of problems facing industry ? Degree of risk and uncertainty in industry’s future Conducting an Industry and Competitive Situation Analysis ? Two things to keep in mind: 1. Evaluating industry and petitive conditions cannot be reduced to a formulalike exercisethoughtful analysis is essential 2. Sweeping（ 徹底的） industry and petitive analyses need to done every 1 to 3 years 演講完畢，謝謝觀看！
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