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【正文】 a d e r sto n e w p r o d u c tE x p a n d d i s tr i b u ti o n a n d p r o d u c t l i n eM a i n ta i n d i f f e r e n ti a la d v a n ta g e a s l o n g a sp o s s i b l eC u t b a c k , R e v i v e , o rte r m i n a teI n d u s tr y s a l e s I n c r e a s i n g R a p i d l y i n c r e a s i n g St a b l e D e c r e a s i n gC o m p e ti ti o n N o n e o r s m a l l So m e Su b s ta n ti a l L i m i te dI n d u s tr y p r o f i t N e g a t i v e I n c r e a s i n g D e c r e a s i n g D e c r e a s i n gC u s t o m e r s I n n o v a to r s A f f l u e n t m a s s m a r k e t M a s s m a r k e t L a g g a r d sPr o d u c t m i x O n e o r to w b a s i c m o d e l sE x p a n d i n g l i n e Fu l l p r o d u c t l i n e B e s t s e l le r sD i s tr i b u ti o n D e p e n d s o n p r o d u c tR i s i n g n u m b e r o fo u tl e tsG r e a te s t n u m b e r o fo u tl e tsD e c r e a s i n gn u m b e r o fo u tl e tsPr i c i n g D e p e n d s o n p r o d u c tG r e a te r r a n g e o fp r i c e sFu l l li n e o f p r i c e s Sel e c te dp r i c e sPr o m o ti o n I n f o r m a ti v e Per s u a s i v e C o m p e ti tiv e I n f o r m a ti v eThe Characteristics of Product Life Cycle Next week Pricing strategies Assignment: Reviewing the lecture 7 Text book (chapter 89) Case study on “LifeSource nutrition: Succeeding where Campbell soup failed” on page 366367 getting information and writing the outlet on pricing strategies Text book (chapter 10) 謝 謝 :44:0422:4422::44 22:4422:44::44:04 2023年 3月 15日星期三 10時(shí) 44分 4秒 演講完畢，謝謝觀(guān)看！
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