conceptsandcases(英文版)-資料下載頁
2025-02-28 11:21本頁面
【正文】 rategies ? Game plan for a strategicallyrelevant function, activity, or business process ? Details how key activities will be managed ? Provide support for business strategy ? Specify how functional objectives are to be achieved Operating Strategies ? Concern narrower strategies for managing grassroots activities and strategicallyrelevant operating units ? Add detail to business and functional strategies but of lesser scope Strategic Management Principle To be a real winner, a strategy must (1) Fit the enterprise’s situation (2) Build sustainable petitive advantage (3) Improve pany performance Factors Shaping the Choice of Company Strategy Competitive Conditions Industry Attractiveness Societal, Political, Regulatory Factors Company Opportunities Threats Company’s Strategic Situation Influences of Key Executives Resource Strengths Weaknesses Shared Values Culture Determine Relevance of Internal External Factors Identify Evaluate Alterna tives Craft the Strategy External Factors Internal Factors Recap of Important Terms A view of an anization’s future direction and business course。 a guiding concept for what the anization is trying to do and to bee. Represents management’s customized answer to the question “what is our business and what will it be.” A mission statement broadly outlines the anization’s future direction and serves as a guiding concept for what the anization is to do and to bee. Strategic Vision Organization Mission Recap of Important Terms Organization’s targets for achievement。 both short and long range objectives are needed. Financial performance targets a pany wants to achieve. Targets relating to strengthening a pany’s overall market position and petitive viability. Performance Objectives Financial Objectives Strategic Objectives Recap of Important Terms Achievement levels to be reached within the next three to five years. Nearterm performance targets。 they establish the pace for achieving the longrange objectives. LongRange Objectives ShortRange Objectives Recap of Important Terms Managerial action plan for achieving anizational objectives。 strategy is mirrored in the pattern of moves and approaches devised by management to produce the desired performance. Strategy is the how of pursuing an anization’s mission and reaching target objectives. Statement outlining an anization’s mission and future direction, nearterm and longterm performance targets, and strategy, in light of anization’s external and internal situation. Strategy Strategic Plan Recap of Important Terms Includes the full range of managerial activities associated with putting the chosen strategy into place, supervising its pursuit, and achieving the targeted results. Strategy Implementation 演講完畢，謝謝觀看！
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