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2025-02-28 11:24本頁面
【正文】 17 Traditional Approaches to Defining Competitive Strategy Porter’s Generic Competitive Strategies Figure 65 Competitive Market Scope Broad Narrow Competitive Advantage Low Costs ProductService Differences Cost Leadership Differentiation Focus (Cost) Focus (Differentiation) 169。 Prentice Hall, 2023 End Show 6 18 New Perspectives on Competitive Strategy Newer perspectives provide an expanded, and perhaps more realistic, description of what petitive strategies anizations are using ? ? Integrated low costdifferentiation strategy Mintzberg’s generic petitive strategies 169。 Prentice Hall, 2023 End Show 6 19 New Perspectives on Competitive Strategy Mintzberg’s Generic Competitive Strategies Figure 67 Differentiation Undifferentiated By Price By Marketing Image By Product Design By Product Quality By Product Support 169。 Prentice Hall, 2023 End Show 6 20 IMPLEMENTING, EVALUATING, AND CHANGING COMPETITIVE STRATEGY Without implementation a strategy is nothing more than an idea ? ? ? ? ? ? ? Implement petitive strategy The role of functional strategies What strategy is most appropriate? How is that strategy implemented? Competitive postures and actions Offensive moves Defensive moves 169。 Prentice Hall, 2023 End Show 6 21 IMPLEMENTING, EVALUATING, AND CHANGING COMPETITIVE STRATEGY Responsibility of managing strategically doesn’t stop after implementation ? ? Evaluation of petitive strategy assesses: ? Various functional areas ? Activities performed in those areas Change when evaluation shows the strategy: ? Doesn’t have the intended impact ? Hasn’t resulted in desired levels of performance 169。 Prentice Hall, 2023 End Show 6 22 Chapter Six Questions 169。 Prentice Hall, 2023 End Show 6 23 演講完畢，謝謝觀看！
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