competitivestrategyinemergingindustries(英文版)-資料下載頁
2025-02-28 11:21本頁面
【正文】 le of Suppliers and Channels. ⑷ Shifting Mobility Barriers. 3/4/2023 16 Jia Liangding STRATEGIC CHOICES OF TIMIMG ENTRY ⑴ Early entry is appropriate in the following circumstances: – image and reputation of the firm are important to the buyer。 – the learning curve is important, experience is difficult to imitate, and it will be not nullified by successive technological generations。 – customer loyalty will be great。 – absolute cost advantage can be gained by early mitment to suppliers of raw materials, distribution channels, and so on. 3/4/2023 17 Jia Liangding ⑵ Early entry is risky in the following circumstances: – Early petition and market segmentation are on a basis different to that which will be important later in industry development. The firm, therefore, builds the wrong skills and may face high costs of changeover。 – Costs of opening up the market are great, including such things as customer education, regulatory approvals, and technological pioneering, and the benefits of opening up the market cannot be made proprietary to the firm. – Early petition with small, newly started firms will be costly, but these firms will be replaced by more formidable petition later. – Technological change will make early investments obsolete and allow firms entering later to have an advantage by having the newest products and processes. 3/4/2023 18 Jia Liangding ⑶ Tactical Moves. Some of these may improve the firm’ s strategic position: – early mitments to suppliers of raw materials。 – appropriate financing choice. 3/4/2023 19 Jia Liangding 演講完畢，謝謝觀看！
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