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ations it may be desirable to divest the business before decline, or in the maturity phase. 3/4/2023 11 Jia Liangding How to Choose a Suitable Strategy in Decline ? The analytical steps : – Is the structure of the industry conducive to a hospitable (potential profitable) decline phase ? – What are the exit barriers facing each and every significant petitor? Who will exit quickly and who will remain? 3/4/2023 12 Jia Liangding – Of the firms that stay, what are their relative strengths for peting in the pockets of demand that will remain in the industry? How seriously must their position be eroded before exit is likely, given their exit barriers? – What are the exit barriers facing the firm? – What are the firm’ s relative strengths vis224。vis the pockets of demand that remain? 3/4/2023 13 Jia Liangding Some Pitfalls in Decline and Preparing for Decline ⑴ Failure to Recognize Decline. ⑵ A War of Attrition. ⑶ Harvesting Without Clear Strengths. 3/4/2023 14 Jia Liangding ? Thanks! 3/4/2023 15 Jia Liangding 演講完畢,謝謝觀看!