【正文】
ves Co m peti t or Sel f i nt er est Reac tion Co m peti ti ve si tuati o n Past ex per i en ce Reacting to Competitors’ Price Changes Incr eases Cuts When T o Risi ng c os ts Fall ing c os ts Foll ow E xcess de ma n d E xcess s uppl y Pri ce i nsensi ti ve cust omers Pri ce se nsi tive cust omers Pri ce r is e pat ibl e w ith bra nd im ag e Pri ce fall c om pat ibl e w ith bra nd im ag e Har vest o r h o ld obj ec tive B uil d o r h old obj ec tive Reacting to Competitors’ Price Changes Incr eases Cuts When T o Stabl e or f all ing c os ts Risi ng c os ts Ign ore E xcess s uppl y E xcess de ma n d Pri ce se nsi tive cust omers Pri ce i nsensi ti ve cust omers Pri ce r is e pat ibl e w ith bra nd im ag e Pri ce fall inc omp at ibl e w ith bra n d im a ge B uil d o b jectiv e Har vest objec tive Reacting to Competitors’ Price Changes Inc re as es Cuts Tactic s Q uick re sponse Margin im provemen t urgent O ffset petitive thre at Slow re sponse G ains to be m ade by being cus tomer’s f rie nd H igh cus tomer loy alty Hansen Bathrooms (A) case What other factors should be taken into account with regards Rob Vincent’s proposal? Suggest alternative pricing strategies and the likely sort of price to the customer this would lead to What impact would this have on the rest of the mix? 謝 謝 :42:3022:4222::42 22:4222:42::42:30 2023年 3月 15日星期三 10時 42分 30秒 演講完畢,謝謝觀看!