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戰(zhàn)略管理和戰(zhàn)略競爭力講義-資料下載頁

2025-02-20 12:41本頁面
  

【正文】 An effective vision statement is the responsibility of the leader who should work with others to form it一個有效地愿景描述應(yīng)當由企業(yè)領(lǐng)導者與其他員工共同合作形成 ? Foundation for the mission使命的基礎(chǔ) 6. Vision and Mission 愿景和使命 Mission使命 ? Specifics business(es) in which firm intends to pete and customers it intends to serve一家企業(yè)意圖參與競爭的一個或多個業(yè)務(wù),以及所要服務(wù)的顧客 ? More specific than the vision比愿景更加具體 35 7. Stakeholders 利益相關(guān)者 Basis Premise – a firm can effectively manage stakeholder relationships to create a petitive advantage and outperform its petitors基本前提 – 一個企業(yè)能夠有效地處理利益相關(guān)者之間的關(guān)系來形成競爭優(yōu)勢,并且業(yè)績超過其他公司 Stakeholders are individuals and groups利益相關(guān)者是個人或群體 ? They can affect, and are affected by, the strategic outes/performance a firm achieves他們能夠影響企業(yè)的愿景和使命,同時受企業(yè)戰(zhàn)略產(chǎn)出的影響 ? Three (3) classifications分為三類 36 The Three Stakeholder Groups 37 三類利益相關(guān)者 38 7. Stakeholders 利益相關(guān)者 ? Classifications of Stakeholders分類 ? Capital Market資本市場利益相關(guān)者 ? Expect returns miserate with risk accepted by investments預(yù)期收益與風險程度成正比 ? Higher the dependency relationship, the more direct and significant firm?s response依賴關(guān)系越緊密,公司的反應(yīng)就會越直接,越重視 ? Product Market產(chǎn)品市場利益相關(guān)者 ? The 4 groups benefit due to petitive battles四類群體從企業(yè)的競爭中獲得利益 ? Organizational組織利益相關(guān)者 ? The employees員工 39 8. Strategic Leaders 戰(zhàn)略領(lǐng)導者 People located in different parts of the firm using the strategic management process to help the firm reach its vision and mission存在于企業(yè)不同位置,利用戰(zhàn)略管理過程幫助企業(yè)達成愿景和使命的人 Decisive and mitted to nurturing those around them有決斷力,能夠幫助周圍的人成長 Create and sustain anizational culture創(chuàng)造和維持組織文化 8. Strategic Leaders 戰(zhàn)略領(lǐng)導者 Organizational culture emerges from sustained by leaders組織文化由領(lǐng)導者塑造和維持 ? Complex set of ideologies, symbols and core values shared throughout the firm一套復雜的思想體系、企業(yè)標志、核心價值觀的系統(tǒng) ? Affects leaders/their work which inturn shapes culture影響戰(zhàn)略領(lǐng)導者以及他們所作的工作,其反過來也會塑造企業(yè)的文化 ? Influences how the firm conducts business影響企業(yè)如何進行商業(yè)活動 41 8. Strategic Leaders 戰(zhàn)略領(lǐng)導者 The Work of Effective Strategic Leaders卓有成效的戰(zhàn)略領(lǐng)導者的工作 ? Work long hours長時間工作 ? Must be able to “think seriously and deeply…about the purposes of the anizations they head or functions they perform, about strategies, tactics,…..and people…and about the important questions … they need to ask.” 必須能夠“嚴肅而深入地思考他們領(lǐng)導的組織和他們行使的職能的目的,以及企業(yè)的戰(zhàn)略、戰(zhàn)術(shù)、技術(shù)、系統(tǒng)和達成這些目的所需要的成員,還有那些總是需要被問及的重要的問題” 8. Strategic Leaders 戰(zhàn)略領(lǐng)導者 Predicting Outes: Profit Pools (PP)結(jié)果預(yù)測 : 利潤池 (PP) ? Anticipates their decisions relative to the PP評估與 PP相關(guān)的決策 ? Entails the total profits earned in an industry at all points along the value chain包括行業(yè)價值鏈上每個節(jié)點能夠賺取的利潤總和
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