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【正文】 t strength to hold sway over and influence petitors in an industry. 22 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Five Competitive Forces ? Bargaining Power of Suppliers ?The relative number of buyers to suppliers and threats from substitutes and new entrants affect the buyersupplier relationship. ? Current Rivalry ?Intensity among rivals increases when industry growth rates slow, demand falls, and product prices descend. 23 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Competitive Strategies ? Cost Leadership Strategy ?Seeking to attain the lowest total overall costs relative to other industry petitors. ? Differentiation Strategy ?Attempting to create a unique and distinctive product or service for which customers will pay a premium. ? Focus Strategy ?Using a cost or differentiation advantage to exploit a particular market segment rather a larger market. 24 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategic Management Today ? The Rule of Three ?The petitive forces in an industry, if unfettered, will inevitably create a situation where three panies (fullline generalists) will dominate any given market ?Some firms in the same market bee super niche players and while others end up as stuckintheditch dwellers. 25 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Strategies for Applying eBusiness Techniques ? Cost Leadership ?Online activities: bidding, order processing, inventory control, recruitment and hiring ? Differentiation ?Interbased knowledge systems, online ordering and customer support ? Focus ?Chat rooms and discussion boards, targeted web sites 26 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Customer Service Strategies ? Giving the customers what they want. ? Communicating effectively with them. ? Providing employees with customer service training. 27 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Innovation Strategies ? Possible Events ?Radical breakthroughs in products. ?Application of existing technology to new uses. ? Strategic Decisions about Innovation ?Basic research ?Product development ?Process innovation ? First Mover ?An anization that brings a product innovation to market or use a new process innovations 28 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * 演講完畢，謝謝觀看！
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