buyerbehaviourinconsumerandorganisationalmarkets英文版-資料下載頁
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【正文】 When a new task purchase is changed on repeat purchases. The buyer may require faster delivery lower prices or modified specifications. Regular suppliers bee more petitive and new suppliers may be included in the selection. Moderate amounts of information are required.Example: upgrading office software12CHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT Straight RebuyThe buyer purchases the same products again routinely under approximately the same terms of sale. Suppliers are familiar, have provided satisfactory service in the past and may even have set up automatic reordering systems. Little information is required. Example: reordering photocopying paper13CHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT Buying Situation ImplicationsTime taken for decisionNo of people involved in buying centreStraight RebuyNewTaskModifiedRebuy10CHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT 14Reverse marketingSupplier BuyerSupplier sells by taking initiativeBuyer takes initiative to persuade supplier to provideTraditional marketingReverse marketingCHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT 15SiemensSiemens builds relationships with panies around the world謝 謝三月 2114:31:2914:3114:31三月 21三月 2114:31 14:3114:31:29三月 21三月2114:31:292023/3/1 14:31:29演講完畢，謝謝觀看！
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