【導(dǎo)讀】GayisnowaprovincialkeyconstructionprojectofaluminumLtd--provincewithanannualoutputof50,000tonsoftechnicalinnovationprojectofenvironmentalprotectionandenergysavingofelectrolyticaluminumprojectmanager.Inthistechnologicaltransformationprojects,hehasoverallresponsibiltyfortheday-to-dayaffairsoftheproject.Inordertoensurethatsouthernpany's"controlthescaleofinvestment,strengthenfieldmanagement,payspe

　　

【正文】 ers Headquar t er s branches, a t otal of m embers 18. Role of t he XiangGUI r ailway and t ight South Lebanon r ailway, heavy, poor condit ions of disadvantage, t he br anch closely ar ound t he constr uct ion wor k. Holding high t he f lag of our par t y mem ber s, unit e and lead st aff on t he dif ficult ies, overe dif f icult ies, t ake t he zhengyou, a j ob well done and an engineer ing t ask, won t he highly valued by leader s at all evels. Since Oct ober last year since t he pr oject began, Headquart ers Br anch is t ight ly ar ound t he cent er of it s act ivit ies. Face Sout h, clim at e is wet , sooner or lat er t emper atur e lar ger , specif ic dif ficult , I branch f rom t hought r equir ements all wor ker s active m ot ivated, do c an long t erm hard, dare f ight of spir it pr epared, while r equir em ent s all m ember s lead, encouraged coleagues Zhij ian each other help, each ot her lear ning business knowledge, over e t empor arily dif f icult , active int o t o engineer ing of ficial st ar t s of t he pr epar ed wor k in t he t o, play out has as a br anch of f ight ing f ort ress role and m em ber s of pioneer m odel r ole. Since it s st art , I m and under t he cor ect leader ship of t he par ty br anch in t he Gr oup and t he super ior par ty, cent ering on building a qualif ied par t y br anches, br anch of t he f ort s and t he bat tle t o play t he exemplar y vanguar d r ole of part y mem ber s, actively wor king. I n mand per sonnel less, and t ask heavy of sit uation Xia, all m em ber s always accor ding t o par ty st ronger, and style t o ar e, and ser vice bet t er , and ef f iciency t o high of r equir em ents, f r om overall st ar t ing, bet ter t o plet ed has pr oduct ion or ganizat ion, and coor dination, and guarant ees and t he management wor k, in engineer ing pr ogr ess, and qualit y, and benefit s, and saf ety, aspects ar e m ade has good of r esult s, get has owner s and t he Gr oup and grass r ot s unit s of pr aise. Fir st , give f ul play t o t he exem plary r ole of par ty m embers. The exemplar y r ole of par ty m em bers and cadres are silent on t he mand, t he exem plary r ole of par ty m embers and cadr es ar e t he best of t he ideological and polit ical educat ion. We pay close at t ent ion t o par ty building, r equir es polit ical par t y m ember s and cadr es m ust t ake t he lead in lear ning, set st rict demands on t hem selves, . . .3 中文摘要 隨著信息時(shí)代互聯(lián)網(wǎng)絡(luò)的迅猛發(fā)展，在全世界范圍內(nèi)掀起了一股互聯(lián)網(wǎng)技術(shù)及其應(yīng)用的熱潮，企業(yè)預(yù)期網(wǎng)絡(luò)經(jīng)濟(jì)時(shí)代即將到來(lái)，于是紛紛利用互聯(lián)網(wǎng)絡(luò)向顧客提供信息服務(wù)，以至拓展自己的業(yè)務(wù)范圍，并且按照互聯(lián)網(wǎng)絡(luò)的特點(diǎn)積極改組企業(yè)內(nèi)部結(jié)構(gòu)和探索新的營(yíng)銷管理方法。 為適應(yīng)網(wǎng)絡(luò)經(jīng)濟(jì)時(shí)代的運(yùn)營(yíng)，現(xiàn)代企業(yè)營(yíng)銷衍生了一種新的營(yíng)銷思想 網(wǎng)絡(luò)營(yíng)銷， 它是人類經(jīng)濟(jì)、科技、文化發(fā)展的必然產(chǎn)物。 [11]網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系是網(wǎng)絡(luò)營(yíng)銷的物質(zhì)基礎(chǔ)，為網(wǎng)絡(luò)營(yíng)銷的實(shí)施提供技術(shù)支撐。 在 現(xiàn)代經(jīng)營(yíng)已經(jīng)從產(chǎn)品營(yíng)銷轉(zhuǎn)向網(wǎng)絡(luò)營(yíng)銷的事實(shí)面前，廣西制造型企業(yè) 必須認(rèn)真審視現(xiàn)代營(yíng)銷市場(chǎng)，調(diào)整營(yíng)銷思路， 尋求科學(xué)、規(guī)范的網(wǎng)絡(luò)營(yíng)銷實(shí)施辦法，積極構(gòu)建企業(yè)網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系顯得十分重要。 論文首先介紹文章的研究背景和研究意義，提出研究的問(wèn)題，同時(shí)對(duì)國(guó)內(nèi)外網(wǎng)絡(luò)營(yíng)銷的研究現(xiàn)狀進(jìn)行闡述，并提出研究思路和論文結(jié) 構(gòu)。 其次，對(duì)廣西制造型企業(yè)網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系構(gòu)建及構(gòu)建基礎(chǔ)進(jìn)行詳細(xì)的闡述，并對(duì)廣西制造型企業(yè)網(wǎng)絡(luò)營(yíng)銷環(huán)境進(jìn)行分析和網(wǎng)絡(luò)營(yíng)銷層次劃分，分析廣西制造型企業(yè)網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系構(gòu)建的優(yōu)勢(shì)，以及企業(yè)網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系構(gòu)建的問(wèn)題。 再次，針對(duì)廣西制造型企業(yè)發(fā)展網(wǎng)絡(luò)營(yíng)銷的現(xiàn)狀，策劃構(gòu)建適合于廣西某一特定制造型企業(yè)網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系的方案， 并運(yùn)用模糊綜合評(píng)判法、層次分析法對(duì)廣西制造型企業(yè)網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系的模型構(gòu)建進(jìn)行合理性評(píng)價(jià)，以及 進(jìn)行相應(yīng)的網(wǎng)絡(luò)營(yíng)銷策略創(chuàng)新。 然后，以廣西黎塘長(zhǎng)宏耐火材料有限公司為實(shí)例， 通過(guò)分析企業(yè)產(chǎn)品市場(chǎng)和銷 售狀況， 具體規(guī)劃企業(yè)營(yíng)銷網(wǎng)站的系統(tǒng)功能， 提出企業(yè)網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系的實(shí)施技術(shù)方案，并對(duì)構(gòu)建模型進(jìn)行可行性評(píng)價(jià)分析。 最后，給出研究總結(jié)，提出研究局限，以及研究展望。 關(guān)鍵詞： 廣西制造型企業(yè)；網(wǎng)絡(luò)營(yíng)銷運(yùn)作體系；網(wǎng)絡(luò)營(yíng)銷； 互聯(lián)網(wǎng)絡(luò)； Gay is now a pr ovincial key const r uct ion pr oj ect of alum inum Lt d pr ovince wit h an annual out put of 50, 000 t ons of t echnical innovat ion pr oj ect of envir onm ent al pr ot ect ion and ener gy saving of elect r olytic alum inum pr oj ect m anager . I n t his t echnological t r ansf orm at ion pr oj ect s, he has over all r esponsibilt y f or t he day to day af f air s of t he pr oj ect. I n or der t o ensur e t hat sout her n pany39。s cont rol t he scale of invest m ent , st r engt hen f ield m anagem ent, pay special at t ention t o pr oj ect pr ogr ess, and ensur e a successf ul oper ation, t he over all goal. He and Engineer ing Depar tm ent under t he leader ship of all t he st af f in t he pany39。s t echnical mand, on t he dif f icult ies and t o over e t echnical dif f icult ies in t he pr ocess, wor k har d, have m ade out st anding achievem ent s, m ainly r ef lect ed in t he f olow ing aspect s: f ir st , car eful or ganization and m anagem ent achieved r em ar kable r esult s. Technical innovat ion pr oj ect of t he year , st art ed and plet ed a ser ies of bids and plet ed t o dat e, f r om pr oduction engineer ing t o put int o pr oduct ion af t er nearly a year , has achieved ver y signif icant r esult s. A pr oj ect f ir st 56 slot s f r om dism ant ling t he old slot j ust 168 days, civil engineer ing, inst allat ion, missioning, guar ant ee engineer ing qualit y under t he pr emise, on t he pr oduction side t r ansform ation under dif f icult condit ions, cr eat ed t he nat ional indust r y39。s f astest speeds. I I 32 lar ge pr ebaked elect rolyt ic cell on Novem ber 7 has been inst alled, m arks has an annual pr oduction capacit y of 50, 000 t ons of elect r olytic alum inum pr oduct ion capacit y of alum inum. Entir e pr oj ect alm ost 8 m ont hs ear lier t han planned, achieved t he goal of pr oduction t r ansform ation benef it s t hat year , cr eat ed f avor able condit ions f or alum inum t hr ough Sout h. Second, eff ectively cont r ol t he invest ment. Pr oject is subj ect t o a scientif ic appr oach t o bidding, bidding t o m ake savings of 20 m ilon Yuan, in t he im plem ent ation pr ocess of t he pr oj ect , ever y dom est ic pr ices of st eel, cem ent and ot her building m at erials, t he old buildings on t he base encount ered gr eat dif ficult ies in dealing wit h signif icant incr ease in t he volum e of civil engineer ing, but t hr ough r ationalizat ion and opt im ization, pr oj ect contr ol in f ixed invest m ent of 350 m ilon Yuan. Thir d, envir onm