尋找價(jià)值和維護(hù)競(jìng)爭(zhēng)優(yōu)勢(shì)-資料下載頁(yè)
2025-01-20 22:36本頁(yè)面
【正文】 plies that firms with superior resources/ capabilities will earn superior returns. ? An important class of resources are those which are limited in the short run but may be renewed and expanded within firms that use them. Prahalad and Hamel (1990) argue that core petencies particularly knowledgebased resources are enhanced as they are used because of learning. Expost limits to petition Forces which limit petition from imitators. These arise from sources already discussed: Imperfect imitability, replicability, and substitutabilityof resources/ capabilities isolating the firm from challengers. Ex ante limits to petition ? The source of a firm?s rents is a superior resource position. ? But imagine the situation before any firm has achieved this position. ? If many firms recognised its potential, a petitive struggle would ensue to obtain the resources and build the capabilities to occupy that position. ? This process would pete away all rents that could be obtained from occupying the position. For example, ? North Sea Oil fields. ? Manchester United team! ? National Lottery licence. ? Sony licence for transistor. ? The script for ?Four weddings and a Funeral? Entrepreneurship and rent So a firm needs the foresight to acquire resources and build capabilities in the absence of such petition. This requires the presence of uncertainty and inplete information and a willingness to take risks. The essence of successful ENTREPRENEURSHIP is of course foresight and taking advantage of uncertainty and inplete information before someone else does. So what Peteraf seems to be saying here is simply that all rents begin with an entrepreneurial act. Which seems inherently sensible. Imperfect resource mobility ? This refers to the marketability or otherwise of the underlying resources and capabilities. ? See discussion above of appropriability. ? Thus good high street locations are important for retailers but petition means the rental costs reflect this fact. The value of the location is captured by the property owner not the retailer per se. Summing up on SCA ? The ultimate determinants of success and failure? ? No recipes but the starting point is being cheaper, or better, or faster to market. ? The capabilities approach developed in the 90?s looks to the development and deployment of a distinctive set of resources and capabilities. Summing up ? The value of distinctive capabilities lies in the fact that they are hard to create and maintain, hard to codify or make into recipes, hard to copy or emulate, and can?t simply be bought ?off the shelf?. ? Organisational architecture is a fundamental source of advantage. Strategy and structure are closely connected as determinants of success. TEAM TASKS 8 ? What is petitive advantage and how according to Porter might it be achieved? ? What according to Kay are the ultimate sources of superior business performance? ? What is it about the nature of things like innovation and corporate architecture which make them fundamental to business success? ? Evaluate the extent to which your case enterprise has Sustainable petitive advantage. ? If it has it how did it get it, on what is it based? ? If it hasn?t, how might it go about achieving better performance? ? Evaluate the key capabilities of your main petitor.
黨政相關(guān)相關(guān)推薦
鄂ICP備17016276號(hào)-1